More than 350 executives in the global airline industry will attend the 2016 China Airline Distribution Conference, "Building a Customer-Centric Airline", to be held on 25-26 October in Shanghai at DoubleTree by Hilton Shanghai - Pudong. It's run by China TravelDaily.

Airlines in China are currently focused on sharpening their sales and marketing initiatives, with a strong focus on improving the efficacy of digital channels.

Be it for customer service, recognizing loyal customer and retaining them via personalization techniques or direct sales, airlines are increasingly relying on their digital channels.

There are numerous aspects that need to be addressed in order to attain the goal of being a customer-centric organization.

So how is China’s airline industry innovating?

Listen to more than 30 speakers, including Yu Wang (President of Spring Airlines), Wenqiang Huang (Deputy Director General, Commercial Steering Committee, China Southern Airlines), Bonita Huang (Deputy General Manager of Sales Department, Air China), Xing Xiong (Executive Vice President & CEO of Air Ticketing Business Unit, Ctrip), Gang Wu (Executive Vice President, China United Airlines), among many others.

Register now!