New leaders in the airline and agency categories at the end of 2012 as British Airways and Thomson leapfrog their rivals to become the most popular travel websites in the UK.
BA took the took spot for the first time in a number of years, passing over November market leader EasyJet with a 1% increase in market share.
The gap between the pair is a mere 0.09%.
Thomson regained its leading position (after losing it in November) from Expedia with a jump in market share of 0.75% and a leap from third spot.
Most popular travel websites in the UK for December 2012:
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Destinations and Accommodation
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Travel search terms
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NB: Data courtesy of Experian Hitwise
NB2: London image via Shutterstock.