Bing Travel quietly introduced a Your Flight Summary feature, which provides consumers with savings options if they add a stop or alter their travel dates.
When conducting a flight search, a Your Flight Summary box appears, pointing out how you might be able to save money flying on a nonstop -- instead of making a stop each way -- if only you departed and returned a day later than planned.
In the above example, Bing says you can save $44 off a $418 San Diego-New York roundtrip, with one stop each way, if you fly nonstop and leave and return one day later.
Bing Travel introduced the Your Flight Summary box in the last day or so. The feature was developed in-house, using the multiple sources which Bing uses to identify flight-search pricing and trends.
The thinking goes like this: If Bing Travel can help travelers make informed decisions, then that will engender customer loyalty and deliver better-qualified leads to Bing's supplier partners.
That's the theory.
As with all these kinds of bells and whistles, the proof will be in the clicking.