British Airways accounts for just over a 8.5% share of airline web traffic in the UK, with EasyJet and Ryanair increasing the gap between low cost and full service carriers.
It is BA's lowest figure in 2011 and is 5% lower than its highest share of the audience in early-January, when the airline was capturing more traffic than Ryanair.
Meanwhile, Skyscanner makes a return to the top ten in the agency category, but at the expense of Travelzoo which has dropped out from ninth place last week.
Most popular travel websites in the UK for the week ending July 30 2011:
Agencies
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Destinations and Accommodation
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Airlines
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Travel search terms
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NB: Data courtesy of Experian Hitwise