Are travel brands facing an online identity crisis?

With numerous travel startups in the industry, and founders putting on the creative cap in naming their company, are travel brands losing their brand identity?

How many times have you faced this situation -

You know what a travel brand does, but don't recollect its name/website?
You know the brand name, but can't spell it right?
You opened a travel website, but it was not the company you were looking for?

Above are a few of the situations that perhaps no founder(s) would want its customers to experience. A lot of marketing budget goes into brand building to address the above scenarios.

Needless to say, companies also buy all possible top level domains (TLD), and second level domains (SLD) like .in, .co.uk, etc, and all possible common spelling mistakes in domain names. For example,

When a user goes to Pricelines.com, the system redirects to Priceline.com
When a user goes to Agodaa.com or Aggoda.com, the system redirects to Agoda.com

Also, some companies get into legal battles over brand names or their trademark - a case in point is the recent and on-going issue between Pintrips (a travel plannning company) and Pinterest over the use of the word "Pin".

We looked at various travel brand names and domain names, and compiled (in no particular preference/order) the list below of more than 25 combination-sets:

Tripscanner.com, Tripscanners.comTrip.me (TLabs here), Triip.me (TLabs here) Ezygo, Ezeego1.com Rroomer (roomertravel.com), roamer (roamerapp.com) Tripobox.com, Tripboxapp.comTripsidea.com (TLabs here), Tripideas.netGetyourguide.com, Getourguide.comAudiocompass.com, Audiocompass.inPolama.com, Paloma MobileBemyguest.com, Bemyguest.com.sgHoteltoday.com, Hoteltonight.com "MyTrip" brands: CookMyTrip, EaseMyTrip, PlanMyTrip, MakeMyTrip, BookMyTrip, ItsMyTrip, ThatsMyTrip, CheckMyTrip, CareMyTrip, TnoozMyTrip (ok, that doesn't exist) Tripfactory, FieldtripfactoryFieldTripper, FieldTrip, another FieldTrip, FieldTrip.tvUtrip, ViewTripOstrovok.ru, Ostrovok.com (a Russian dating site) Hot.co.uk (the website of "Hot Hotels" brand), HotHotels.comOnTheBeach, OffTheBeachTravelzoo, TravelanimalTravelPets.com, PetTravel.com, TravelPet.com, TravelPet.esTravelpod.com, TravelpodOnline.com, Travelpod.ieTravelblog.com, yTravelBlog.com, aLuxuryTravelBlog.com, TravelblogExchange.comTravelKarma.com, TravelCarma.comTravelista.com, Travelista.in, TravelistaIndia.com, Travelista.tvJoGuru (TLabs here), YoGuru (Singapore-based Yogurt website) Trip-journal.com, MyTripJournal.comWego.com, Weego.me

Should travel companies be looking for unique brand names or uncommon names such as Findmycarrots (TLabs here), Hipmunk, Mygola, Rome2rio, Trip38 (TLabs here) and Oravel to avoid the identity issue?

What's your take?

Related read: Travel websites with odd names.

NB:Women face image via Shutterstock.