MARKETING: One of the issues that dogged social networks in the early days was if users would be to busy "engaging" with the community to care about such pesky things as adverts. Facebook may be pulling in good numbers these days, but Twitter still gives people cause for concern as a reliable marketing platform. Read more on Search Engine Journal.
Twitter rocked markets recently with a spectacular initial showing. But how do Twitter ads measure up against Facebook ads? Is it worth spending your ad dollars on Twitter?
When it comes to direct response marketing, AKA lead generation and/or Ecommerce, Google really takes the cake in terms of ad performance.
However, if you’re set on creating a social media ad campaign, you’ll want to see how Twitter ads and Facebook ads compare.
Read more on Search Engine Journal
NB:Chocolate teapot image via Shutterstock.