Advertising

News / Technology

Understanding ChatGPT for tourism and hospitality

By PhocusWire | April 28, 2023

Learn more about how to use ChatGPT, examples of applications, risks to consider and what to expect in the future in this webinar co-hosted by PhocusWire and Miles Partnership. Read More

News / Online

Expedia Group streaming platform: Book what you watch

By Mitra Sorrells | April 20, 2023

The new interactive platform is launching with Brand USA as its partner, showcasing videos about trips across the United States targeted to travelers from Canada. Read More

Opinion / Distribution

Airline revenues could soar with better merchandising

By Chris Phillips - ATPCO | March 17, 2023

Targeted visuals, such as imagery of the seat itself, is one way airlines could improve online sales. Read More

News / Online

Tripadvisor CMO talks travel marketing, membership, video

By Linda Fox | March 16, 2023

Tripadvisor's chief marketing officer John Boris, who joined the company in late 2022, shares more on the company's strategy as well as his thoughts on the state of travel marketing. Read More

News / Technology

Google enhances AI-powered ad tool for hoteliers

By Mitra Sorrells | March 7, 2023

The updates to Google's Performance Max campaign type are intended to help hotel advertisers with different properties create unique, effective ads for each one and track the performance of the campaign... Read More

News / Online

Viator accounted for more than one-third of Tripadvisor’s revenue in 2022

By Mitra Sorrells | February 14, 2023

Viator brought in $493 million in revenue in 2022, up 168% year-over-year, and more than half the $966 million in revenue brought in by Tripadvisor Core. Read More

News / Online

Expedia Group CEO says metrics show strategy is working

By Mitra Sorrells | February 9, 2023

In a call with analysts to discuss the company's Q4 and full year 2022 financial results, CEO Peter Kern says efforts to move all brands to the same front-end tech stack are nearly complete, with Vrbo... Read More

News / Online

Trivago sees big opportunity in direct hotel booking

By Linda Fox | February 8, 2023

Trivago says that the “value of metasearch has increased” in the current environment as consumers are more interested in comparing offers and searching for savings. Read More

News / Online

Top global consumer trends and what they mean for travel

By Linda Fox | January 17, 2023

Euromonitor's new report, Top 10 Global Consumer Trends for 2023, is out today and provides insights travel companies can use to tap into these behaviors. Read More

News / Technology

RateGain rounds out offering with acquisition of Adara

By Linda Fox | January 3, 2023

The combination of RateGain and Adara will offer travel companies travel intent data as well as pricing and inventory intelligence. Read More

Opinion / Distribution

How hotels and DMOs can respond to shifting perceptions of sustainability

By Scott Falconer - Amadeus | December 14, 2022

Hotels and destination management organizations need to keep up to date in areas such as sustainability when planning for the future and engage with changing consumer demand. Read More

social media panel phocuswright conference 2022

News / Online

Snapchat, Meta share how to use social media to engage travelers

By PhocusWire | December 2, 2022

During a panel at The Phocuswright Conference, participants discuss why AR and influencers are key for travel brands’ social media strategies. Read More

News / Online

OTAs look to longer-term value for marketing dollars

By Linda Fox | November 10, 2022

Direct relationships, channels and loyalty programs are seen as the way forward as OTAs seek a shift from classic performance channels. Read More

News / Online

Trivago reports solid Q3 despite consumers choosing shorter, cheaper stays

By Kathryn Walson | November 3, 2022

The Germany-based metasearch brand attributes its adjusted EBITDA growth to cost discipline, increased marketing efficiency and recovering travel demand. Read More