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Opinion / Online

6 ways visual UGC is evolving in the travel sector

By Damien Mahoney - Nosto | May 25, 2023

Authentic, visual user-generated content shared on the likes of TikTok, Instagram and other social channels is becoming central to how travel companies are marketing themselves. Read More

News / Online

Google unveils generative AI boost to search

By Linda Fox | May 24, 2023

During its Google Marketing Live event this week the company shared a number of updates including an example of how its search generative experience could work. Read More

Opinion / Online

How creative advertising can help sustain travel rebound

By Marissa Bernstein - Vistar Media | May 19, 2023

The competition among travel brands to capture the attention and loyalty of customers is fiercer than ever. To start making a lasting impression on consumers, travel brands must rethink their approach... Read More

Opinion / Technology

Hotels of the future will need to learn to harness data

By Klaus Kohlmayr – IDeaS | May 18, 2023

We all shop, work and interact differently. The greatest opportunity for hotels today is to leverage the digital data being collected from guests around the world. Read More

News / Online

Axel Hefer leaves Trivago, former director appointed

By Linda Fox | May 9, 2023

Johannes Thomas, a former chief revenue officer and managing director, takes over the role of CEO and managing director with immediate effect. Read More

News / Online

Trivago hampered as advertisers focus on profitability despite travel demand

By Linda Fox | May 3, 2023

The hotel metasearch company said progress was made in each of its goals of increasing value in the product for advertisers and users, boosting the coverage of its directly bookable rates and investing... Read More

News / Technology

Understanding ChatGPT for tourism and hospitality

By PhocusWire | April 28, 2023

Learn more about how to use ChatGPT, examples of applications, risks to consider and what to expect in the future in this webinar co-hosted by PhocusWire and Miles Partnership. Read More

News / Online

Expedia Group streaming platform: Book what you watch

By Mitra Sorrells | April 20, 2023

The new interactive platform is launching with Brand USA as its partner, showcasing videos about trips across the United States targeted to travelers from Canada. Read More

Opinion / Distribution

Airline revenues could soar with better merchandising

By Chris Phillips - ATPCO | March 17, 2023

Targeted visuals, such as imagery of the seat itself, is one way airlines could improve online sales. Read More

News / Online

Tripadvisor CMO talks travel marketing, membership, video

By Linda Fox | March 16, 2023

Tripadvisor's chief marketing officer John Boris, who joined the company in late 2022, shares more on the company's strategy as well as his thoughts on the state of travel marketing. Read More

News / Technology

Google enhances AI-powered ad tool for hoteliers

By Mitra Sorrells | March 7, 2023

The updates to Google's Performance Max campaign type are intended to help hotel advertisers with different properties create unique, effective ads for each one and track the performance of the campaign... Read More

News / Online

Viator accounted for more than one-third of Tripadvisor’s revenue in 2022

By Mitra Sorrells | February 14, 2023

Viator brought in $493 million in revenue in 2022, up 168% year-over-year, and more than half the $966 million in revenue brought in by Tripadvisor Core. Read More

News / Online

Expedia Group CEO says metrics show strategy is working

By Mitra Sorrells | February 9, 2023

In a call with analysts to discuss the company's Q4 and full year 2022 financial results, CEO Peter Kern says efforts to move all brands to the same front-end tech stack are nearly complete, with Vrbo... Read More

News / Online

Trivago sees big opportunity in direct hotel booking

By Linda Fox | February 8, 2023

Trivago says that the “value of metasearch has increased” in the current environment as consumers are more interested in comparing offers and searching for savings. Read More

News / Online

Top global consumer trends and what they mean for travel

By Linda Fox | January 17, 2023

Euromonitor's new report, Top 10 Global Consumer Trends for 2023, is out today and provides insights travel companies can use to tap into these behaviors. Read More

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