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News / Online

Sojern expands travel marketing platform with acquisition of VenueLytics

By Mitra Sorrells | July 11, 2023

VenueLytics provides guest experience and data analytics tools to improve guest satisfaction and loyalty, increase direct bookings and drive ancillary revenue. Read More

News / Technology

European regulators charge Google with breaching antitrust laws

By Linda Fox | June 15, 2023

The regulatory body said it "takes issue" with the search giant giving preference to its own display advertising technology. Read More

News / Online

Online travel giants Q1 marketing spending shows wide variance

By Mitra Sorrells | June 6, 2023

Expedia Group spent the highest percentage of revenue on marketing while Airbnb spent the least and focused on expanding brand awareness and balancing supply and demand. Read More

Opinion / Online

Influencers v. advertisers - why travel marketing is transforming

By Noa Greenfield - Travelier | June 5, 2023

Today’s travelers are turning to social media to inspire their next trip; travel markets should adapt accordingly. Read More

Opinion / Online

6 ways visual UGC is evolving in the travel sector

By Damien Mahoney - Nosto | May 25, 2023

Authentic, visual user-generated content shared on the likes of TikTok, Instagram and other social channels is becoming central to how travel companies are marketing themselves. Read More

News / Online

Google unveils generative AI boost to search

By Linda Fox | May 24, 2023

During its Google Marketing Live event this week the company shared a number of updates including an example of how its search generative experience could work. Read More

Opinion / Online

How creative advertising can help sustain travel rebound

By Marissa Bernstein - Vistar Media | May 19, 2023

The competition among travel brands to capture the attention and loyalty of customers is fiercer than ever. To start making a lasting impression on consumers, travel brands must rethink their approach... Read More

Opinion / Technology

Hotels of the future will need to learn to harness data

By Klaus Kohlmayr – IDeaS | May 18, 2023

We all shop, work and interact differently. The greatest opportunity for hotels today is to leverage the digital data being collected from guests around the world. Read More

News / Online

Axel Hefer leaves Trivago, former director appointed

By Linda Fox | May 9, 2023

Johannes Thomas, a former chief revenue officer and managing director, takes over the role of CEO and managing director with immediate effect. Read More

News / Online

Trivago hampered as advertisers focus on profitability despite travel demand

By Linda Fox | May 3, 2023

The hotel metasearch company said progress was made in each of its goals of increasing value in the product for advertisers and users, boosting the coverage of its directly bookable rates and investing... Read More

News / Technology

Understanding ChatGPT for tourism and hospitality

By PhocusWire | April 28, 2023

Learn more about how to use ChatGPT, examples of applications, risks to consider and what to expect in the future in this webinar co-hosted by PhocusWire and Miles Partnership. Read More

News / Online

Expedia Group streaming platform: Book what you watch

By Mitra Sorrells | April 20, 2023

The new interactive platform is launching with Brand USA as its partner, showcasing videos about trips across the United States targeted to travelers from Canada. Read More

Opinion / Distribution

Airline revenues could soar with better merchandising

By Chris Phillips - ATPCO | March 17, 2023

Targeted visuals, such as imagery of the seat itself, is one way airlines could improve online sales. Read More

News / Online

Tripadvisor CMO talks travel marketing, membership, video

By Linda Fox | March 16, 2023

Tripadvisor's chief marketing officer John Boris, who joined the company in late 2022, shares more on the company's strategy as well as his thoughts on the state of travel marketing. Read More

News / Technology

Google enhances AI-powered ad tool for hoteliers

By Mitra Sorrells | March 7, 2023

The updates to Google's Performance Max campaign type are intended to help hotel advertisers with different properties create unique, effective ads for each one and track the performance of the campaign... Read More

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