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Viator accounted for more than one-third of Tripadvisor’s revenue in 2022

By Mitra Sorrells | February 14, 2023

Viator brought in $493 million in revenue in 2022, up 168% year-over-year, and more than half the $966 million in revenue brought in by Tripadvisor Core. Read More

News / Online

Expedia Group CEO says metrics show strategy is working

By Mitra Sorrells | February 9, 2023

In a call with analysts to discuss the company's Q4 and full year 2022 financial results, CEO Peter Kern says efforts to move all brands to the same front-end tech stack are nearly complete, with Vrbo... Read More

News / Online

Trivago sees big opportunity in direct hotel booking

By Linda Fox | February 8, 2023

Trivago says that the “value of metasearch has increased” in the current environment as consumers are more interested in comparing offers and searching for savings. Read More

News / Online

Top global consumer trends and what they mean for travel

By Linda Fox | January 17, 2023

Euromonitor's new report, Top 10 Global Consumer Trends for 2023, is out today and provides insights travel companies can use to tap into these behaviors. Read More

News / Technology

RateGain rounds out offering with acquisition of Adara

By Linda Fox | January 3, 2023

The combination of RateGain and Adara will offer travel companies travel intent data as well as pricing and inventory intelligence. Read More

Opinion / Distribution

How hotels and DMOs can respond to shifting perceptions of sustainability

By Scott Falconer - Amadeus | December 14, 2022

Hotels and destination management organizations need to keep up to date in areas such as sustainability when planning for the future and engage with changing consumer demand. Read More

social media panel phocuswright conference 2022

News / Online

Snapchat, Meta share how to use social media to engage travelers

By PhocusWire | December 2, 2022

During a panel at The Phocuswright Conference, participants discuss why AR and influencers are key for travel brands’ social media strategies. Read More

News / Online

OTAs look to longer-term value for marketing dollars

By Linda Fox | November 10, 2022

Direct relationships, channels and loyalty programs are seen as the way forward as OTAs seek a shift from classic performance channels. Read More

News / Online

Trivago reports solid Q3 despite consumers choosing shorter, cheaper stays

By Kathryn Walson | November 3, 2022

The Germany-based metasearch brand attributes its adjusted EBITDA growth to cost discipline, increased marketing efficiency and recovering travel demand. Read More

News / Online

Destinations tap data to lure visitors amid travel comeback

By Kathryn Walson | October 31, 2022

Destination marketers have access to more data sources and more granular detail than they’ve ever had before. Read More

News / Technology

Google adds new tools to help tours and attractions operators target customers

By Kathryn Walson | October 11, 2022

Google Maps now displays ticket prices for attractions to help people quickly compare prices across different partners. Read More

News / Online

Japan’s Rakuten Travel gears up for return of international visitors

By Mitra Sorrells | October 3, 2022

Japan reopens to mass tourism next week, but it is expected to be several years before the country's gross travel bookings surpass 2019 levels. Read More

Opinion / Online

How AI-driven performance marketing can drive growth for travel businesses

By Neel Pandya - Pixis | September 23, 2022

Well-executed marketing campaigns can generate significant ROI for travel brands. Read More

News / Online

Tripadvisor launches marketing services for travel and non-travel brands

By Mitra Sorrells | September 21, 2022

Named Wanderlab, the division will operate as an independent studio that makes use of Tripadvisor’s first-party data, company resources and talent. Read More

News / Online

OTAs see marketing efficiency improvement in Q2

By Mitra Sorrells | August 31, 2022

Booking Holdings, Expedia Group and Airbnb all increased their marketing spend in Q2 of this year compared to 2021, but it decreased as a percentage of revenue. Read More

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