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News / Technology

Google adds new tools to help tours and attractions operators target customers

By Kathryn Walson | October 11, 2022

Google Maps now displays ticket prices for attractions to help people quickly compare prices across different partners. Read More

News / Online

Japan’s Rakuten Travel gears up for return of international visitors

By Mitra Sorrells | October 3, 2022

Japan reopens to mass tourism next week, but it is expected to be several years before the country's gross travel bookings surpass 2019 levels. Read More

Opinion / Online

How AI-driven performance marketing can drive growth for travel businesses

By Neel Pandya - Pixis | September 23, 2022

Well-executed marketing campaigns can generate significant ROI for travel brands. Read More

News / Online

Tripadvisor launches marketing services for travel and non-travel brands

By Mitra Sorrells | September 21, 2022

Named Wanderlab, the division will operate as an independent studio that makes use of Tripadvisor’s first-party data, company resources and talent. Read More

News / Online

OTAs see marketing efficiency improvement in Q2

By Mitra Sorrells | August 31, 2022

Booking Holdings, Expedia Group and Airbnb all increased their marketing spend in Q2 of this year compared to 2021, but it decreased as a percentage of revenue. Read More

News / Online

Uber partners with Rokt to surface offers to customers at checkout

By Kathryn Walson | August 24, 2022

The partnership will initially launch with Uber Eats. Read More

News / Online

Google's three best practices to capture travel demand

By Mitra Sorrells | August 2, 2022

As travel-related searches increase, Google offers tips on how brands can use data to drive bookings. Read More

News / Online

Consumers willing to pay more for inclusive travel choices

By Jill Menze | July 25, 2022

According to a new study, seven in 10 consumers are willing to pay more for a destination, lodging or transportation option that is more inclusive to all types of travelers. Read More

News / Online

My Method... How this hotel chain increased paid search return by 80%

By Luc Guilhamon - Equeco | July 18, 2022

The Mexico-based chain Hoteles City is using a solution from Equeco to find keywords that add efficiency and revenue to its business. Read More

News / Online

My Method... How Curacity heightened digital marketing revenue for Malibu Beach Inn

By Curacity | June 23, 2022

Utilizing traditional creators - aka publishers - for Malibu Beach Inn, Curacity’s digital media brand partners generated valuable exposure for the property. Read More