Advertising

News / Online

Google tests website preview in search results

By Kevin May | October 6, 2010

Another day, another test by the Googleplex it seems - this time a pop-up window in search results to show users a preview of each website. Read More

News / Online

Delta rejects Scottevest bag fee avoidance advertisement

By Dennis Schaal | October 4, 2010

Delta rejected a Scottevest ad which promised that its 24 pockets "Beat the System" and "Help You Stay Organized & Avoid Extra Baggage Fees." Read More

News / Online

Google Bypass releases early figures, no moans from Google

By Kevin May | October 4, 2010

Much interest a month ago in the launch of a personal affiliate scheme on Facebook that allows users to get rewards for recommending travel products to friends. Read More

Brazil airline GOL takes to YouTube and elevators for image redo

By Dennis Schaal | September 16, 2010

GOL Airlines, the Brazilian low cost carrier, has taken to YouTube and shopping mall elevators to mount an advertising campaign to remake its image after labor problems last month. Read More

News / Online

Case study: How display ad Remarketing works in travel

By PhocusWire | September 13, 2010

I’ve been working at the intersection of travel and online marketing for almost 15 years now and while many things have changed, one thing has not. Read More

News / Online

Expedia lawsuit slaps Priceline Negotiator ads, parties settle

By Dennis Schaal | September 8, 2010

Expedia Inc. and Priceline settled a lawsuit over Priceline's advertising practices. Read More

News / Online

Travel ad firm Sojern raises $9M in new funding

By Dennis Schaal | September 2, 2010

Sojern, an advertising platform for airlines and other travel companies, secured $9 million in new funding in a round led by Focus Ventures, Trident Capital and Norwest Venture Partners. Read More

News / Online

Google Bypass: A travel affiliate scheme through Facebook

By Kevin May | August 25, 2010

OnHolidayGroup launched Google Bypass this week in a bid to reward Facebook users with a commission for travel leads, instead of paying advertising fees to Google. Read More

Google results now updating like a travel metasearch site

By Kevin May | August 23, 2010

Almost every enhancement Google makes to its core product is inevitably now seen through the prism of its intentions to move into vertical areas of search, especially travel. Read More

News / Online

Mexico Tourism Board launches ad campaign to attract North Americans

By Dennis Schaal | August 9, 2010

For Mexico tourism, first came the swine flu crisis in 2009 and then this year's headlines about drug-gang violence in the country. Read More

Stats: Most visible hotel sites in search and Google advertising

By Kevin May | August 2, 2010

Latest release of data from Greenlight Search indicating the top performers in the hotel sector in the UK across natural search and pay-per-click advertising. Read More

News / Online

Swiftrank says it launched largest online travel network -- just like that

By Dennis Schaal | July 26, 2010

It's tough starting a travel website. But, what about launching 11,700 English-language online travel websites, plus sub-domains in Spanish and Chinese? Read More

Cheeky Total Travel ad highlights dangers of poor travel planning

By Kevin May | July 26, 2010

Amusing new web and TV ad from the Yahoo-backed Total Travel website in Australia, warning travellers about ensuring they have planned their trip properly. Read More

Orbitz launches new US branding campaign and tag line

By Dennis Schaal | July 15, 2010

Orbitz launched a new cable television branding campaign to push its hotel business, with the tag line, "When You Orbitz, You Know." Read More

News / Online

Skyscanner signs on Travel Ad Network as it moves to scale US audience

By Dennis Schaal | July 12, 2010

Skyscanner, the U.K.-based travel metasearch website, signed an ad representation deal with Travel Ad Network for the North American market. Read More

Most Popular
Latest Stories