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Travel ad firm Sojern raises $9M in new funding

By Dennis Schaal | September 2, 2010

Sojern, an advertising platform for airlines and other travel companies, secured $9 million in new funding in a round led by Focus Ventures, Trident Capital and Norwest Venture Partners. Read More

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Google Bypass: A travel affiliate scheme through Facebook

By Kevin May | August 25, 2010

OnHolidayGroup launched Google Bypass this week in a bid to reward Facebook users with a commission for travel leads, instead of paying advertising fees to Google. Read More

Google results now updating like a travel metasearch site

By Kevin May | August 23, 2010

Almost every enhancement Google makes to its core product is inevitably now seen through the prism of its intentions to move into vertical areas of search, especially travel. Read More

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Mexico Tourism Board launches ad campaign to attract North Americans

By Dennis Schaal | August 9, 2010

For Mexico tourism, first came the swine flu crisis in 2009 and then this year's headlines about drug-gang violence in the country. Read More

Stats: Most visible hotel sites in search and Google advertising

By Kevin May | August 2, 2010

Latest release of data from Greenlight Search indicating the top performers in the hotel sector in the UK across natural search and pay-per-click advertising. Read More

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Swiftrank says it launched largest online travel network -- just like that

By Dennis Schaal | July 26, 2010

It's tough starting a travel website. But, what about launching 11,700 English-language online travel websites, plus sub-domains in Spanish and Chinese? Read More

Cheeky Total Travel ad highlights dangers of poor travel planning

By Kevin May | July 26, 2010

Amusing new web and TV ad from the Yahoo-backed Total Travel website in Australia, warning travellers about ensuring they have planned their trip properly. Read More

Orbitz launches new US branding campaign and tag line

By Dennis Schaal | July 15, 2010

Orbitz launched a new cable television branding campaign to push its hotel business, with the tag line, "When You Orbitz, You Know." Read More

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Skyscanner signs on Travel Ad Network as it moves to scale US audience

By Dennis Schaal | July 12, 2010

Skyscanner, the U.K.-based travel metasearch website, signed an ad representation deal with Travel Ad Network for the North American market. Read More

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TripAdvisor turns into Cannes Lions with advertising competition

By Kevin May | July 8, 2010

Quirky idea from the European wing of TripAdvisor this week after revealing it is willing to give away a sizeable chunk of free advertising space as part of a competition. Read More

Stats: Google releases summer 2010 White Paper for travel

By Kevin May | June 28, 2010

The Google Travel team in the UK issued a report today outlining important metrics it is seeing on travel search queries and volumes for the summer period. Read More

Ten things everyone should know about affiliate marketing in travel

By Viewpoints | June 25, 2010

Around for years, but the often-neglected - in terms of profile - world of affiliate marketing remains one of the fastest growing and efficient areas in online advertising, especially in travel. Read More

News / Online

TripWare introduces ad-free website with air booking fee

By Dennis Schaal | June 9, 2010

TripWare says it knows what road warriors hate: travel websites full of advertising and pre-checked travel extras. Read More

Cruise website takes The Daily Show approach to online marketing

By Kevin May | June 8, 2010

You have to hand it to cruise online travel agent Cruisenow.com for simply trying something different - creating fake news reels for YouTube in the style of Jon Stewart's The Daily Show. Read More

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Six ways to use social media and search to handle a crisis

By Viewpoints | June 4, 2010

Search and social media are two fast converging marketing techniques and there is an major opportunity for small to medium businesses to leverage them together. Read More

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