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News / Startups

Startups and model shifts - every PundIT Show so far

By Kevin May | December 1, 2017

We hosted eight of the initial run of PhocusWire PundIT Shows over the course of almost three days at The Phocuswright Conference. Read More

From Our Partners / Online

Expedia Media Solutions on the Asia-Pacific traveler

By PhocusWire | November 29, 2017

The digital behaviour of travelers in China, Japan and Australia was the subject of a recent study by Expedia Media Solutions. Read More

News / Online

Where are Google's travel search ambitions?

By Kevin May | November 17, 2017

It’s beginning to feel like a different era when Google bought ITA Software in 2010 for $700 million. Read More

News / Online

Sojern acquires Adphorus to grow Facebook reach

By Jill Menze | November 16, 2017

Sojern announced it has acquired ad tech company Adphorus to grow its opportunities on Facebook. Read More

News / Distribution

Where does online travel retailing stand today?

By Ritesh Gupta - China Travel News | November 14, 2017

A major key performance indicator for airlines is about how they monetise their web and mobile traffic. Read More

News / Online

YouTube addicts are prime customers for travel brands

By Staff - Web In Travel | October 24, 2017

Travelers watch on average about two hours of videos a day, travel five times a year, and spend $3,657 a year on trips. Read More

News / Online

Programmatic advertising disappoints some DMOs

By Viewpoints | September 19, 2016

If you’re a destination marketing organization (DMO) serving up targeted online ads via programmatic advertising, have you heard the story of John Wanamaker? NB: This is a guest analysis by Doug La Read More

News / Online

The killer slide (for travel marketers) in Mary Meeker's 2016 internet trends report

By Sean O'Neil | June 3, 2016

This week, Mary Meeker, partner at venture capital firm Kleiner Perkins Caufield & Byers, unveiled her report on internet trends for 2016 -- the latest in an annual tradition. Meeker has provid Read More

News / Online

Google Maps will let brands advertise with promoted pins and other tools

By Sean O'Neil | May 24, 2016

Travel marketers, take note: On Tuesday, Google took the wraps off of new local search ads on Google Maps. Ads for relevant destinations will be inserted at the bottom of turn-by-turn navigation on Read More

News / Technology

Mobile leads digital advertising growth across Europe

By Martin Cowen | May 12, 2016

A report from IAB Europe and IHS shows that mobile display is the fastest-growing digital advertising channel across Europe. This headline finding is confirmation of a tipping point. Digital advert Read More

News / Online

How Expedia adopted a media mindset for ad sales

By Sean O'Neil | January 26, 2016

Expedia Media Solutions, the advertising agency, is only a small unit of the online travel giant Expedia Inc., with about 55 employees at its Bellevue, Wash., offices, according to Tnooz estimates. Read More

Webinars / Online

WEBINAR VIDEO: Get up to speed on programmatic advertising

By PhocusWire | October 27, 2015

Programmatic advertising is one of the fastest growing digital marketing channels today, with Magna Global predicting that global programmatic ad spend will reach $32.6 billion by 2017. In a market Read More

News / Online

Get up to speed on programmatic advertising for travel

By PhocusWire | October 8, 2015

News / Distribution

How to make your Facebook page work harder

By Viewpoints | September 4, 2015

Your business is active on Facebook, but that nagging feeling that you could be doing things better rarely goes away. NB This is a guest article by Taylor Smariga, an in-house copywriter at NetAffi Read More

News / Technology

Your creative could be failing to convert because you are using the wrong images

By Nick Vivion | June 4, 2015

Humans are visual beings — we use our eyes to process information quickly and the colors and content of these images give us quick indications of how we should feel about something. Some of this is Read More

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