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Programmatic advertising disappoints some DMOs

By Viewpoints | September 19, 2016

If you’re a destination marketing organization (DMO) serving up targeted online ads via programmatic advertising, have you heard the story of John Wanamaker? NB: This is a guest analysis by Doug La Read More

News / Online

The killer slide (for travel marketers) in Mary Meeker's 2016 internet trends report

By Sean O'Neil | June 3, 2016

This week, Mary Meeker, partner at venture capital firm Kleiner Perkins Caufield & Byers, unveiled her report on internet trends for 2016 -- the latest in an annual tradition. Meeker has provid Read More

News / Online

Google Maps will let brands advertise with promoted pins and other tools

By Sean O'Neil | May 24, 2016

Travel marketers, take note: On Tuesday, Google took the wraps off of new local search ads on Google Maps. Ads for relevant destinations will be inserted at the bottom of turn-by-turn navigation on Read More

News / Technology

Mobile leads digital advertising growth across Europe

By Martin Cowen | May 12, 2016

A report from IAB Europe and IHS shows that mobile display is the fastest-growing digital advertising channel across Europe. This headline finding is confirmation of a tipping point. Digital advert Read More

News / Online

How Expedia adopted a media mindset for ad sales

By Sean O'Neil | January 26, 2016

Expedia Media Solutions, the advertising agency, is only a small unit of the online travel giant Expedia Inc., with about 55 employees at its Bellevue, Wash., offices, according to Tnooz estimates. Read More

Webinars / Online

WEBINAR VIDEO: Get up to speed on programmatic advertising

By PhocusWire | October 27, 2015

Programmatic advertising is one of the fastest growing digital marketing channels today, with Magna Global predicting that global programmatic ad spend will reach $32.6 billion by 2017. In a market Read More

News / Online

Get up to speed on programmatic advertising for travel

By PhocusWire | October 8, 2015

News / Distribution

How to make your Facebook page work harder

By Viewpoints | September 4, 2015

Your business is active on Facebook, but that nagging feeling that you could be doing things better rarely goes away. NB This is a guest article by Taylor Smariga, an in-house copywriter at NetAffi Read More

News / Technology

Your creative could be failing to convert because you are using the wrong images

By Nick Vivion | June 4, 2015

Humans are visual beings — we use our eyes to process information quickly and the colors and content of these images give us quick indications of how we should feel about something. Some of this is Read More

News / Online

TripAdvisor splashes out with $25k prize on latest round of UGC ads

By Nick Vivion | January 29, 2015

After enjoying success with its first round of user-generated advertisements, TripAdvisor is back with a massive $25k prize for round two. The continued commitment to user-generated content makes s Read More

News / Online

Intent Media closes $22.7 million Series C to drive intent marketing

By Nick Vivion | July 21, 2014

Intent Media, a marketing intelligence solutions provider focused on the travel industry, has closed $22.7 million in Series C. The round was led by NYC-based Insight Venture Partners, with additio Read More

News / Online

Travel advertisers adopt programmatic buying in a big way

By Sean O'Neil | May 29, 2014

Today Turn, a marketing and analytics firm, published a report on global and regional trends in digital advertising. Comparing global data January through April 2014 with the same period a year ear Read More

News / Technology

Pinterest news: Promoted Pins and Guided Search mark a new strategic direction

By Nick Vivion | May 12, 2014

Pinterest has made two strategic shifts as far as product, which point out how the platform's evolution will impact the overall user experience. Promoted Pins are here Tnooz covered the impendin Read More

News / Technology

What's next in social: Travel tidbits from Facebook's f8 conference

By Nick Vivion | May 2, 2014

As expected, Facebook had a slew of announcements of f8, many of which impact those in travel using the social media platform as a marketing tool - so pretty much everyone. Here are some of the more p Read More

News / Technology

New advertising technology drops targetable units into in-flight browsing

By Nick Vivion | April 9, 2014

Advertising technology is rapidly evolving to include in-flight internet sessions, thus allowing brands to specifically target fliers as they use the internet. The linkup is between WiFi monetizati Read More

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