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Opinion / Distribution

Coming soon to your hotel: The integrated revenue generation team

By Max Starkov, HEBS Digital & Scott Dahl, Ecole Hôtelière de Lausann | May 31, 2018

The hospitality industry is enjoying its longest expansion and healthiest growth in decades, yet there are some troubling trends beginning to surface that threaten profitability and overall performance. Read More

Opinion / Online

Travel, data security and false narratives around Facebook

By Clayton Reid - MMGY Global | May 29, 2018

The disclosure of Facebook data breaches during the U.S. presidential election has created a shudder across the marketing landscape. Read More

News / Online

How organic search is becoming ineffective for hotels on Google

By Kevin May | May 23, 2018

Most conversations that involve digital marketing and the efforts of hotels and online travel agencies to gain exposure usually revolve around advertising. Read More

Interview / Online

In the Big Chair - Cree Lawson of Arrivalist

By Mitra Sorrells | May 16, 2018

Arrivalist measures the movement of network-enabled mobile devices to determine what digital content influences consumers to visit a physical location. Read More

News / Online

TripAdvisor airport store program grows

By Kevin May | May 10, 2018

Rarely mentioned by TripAdvisor (it's not really been officially announced) but the company has a growing offline strategy, too. Read More

News / Online

How marketers should use Facebook's new Trip Consideration tool

By MDG | May 4, 2018

When planning a future trip, many people may have a beach getaway or hiking adventure in mind—but they still may be wondering where to go. Read More

Opinion / Technology

Why travel marketers should be "less perfect and more honest"

By Ari Lewine - TripleLift | May 1, 2018

For many families, a vacation is a huge investment. Paying for airfare, hotel rooms, meals and excursions for a family of any size typically costs thousands of dollars - not to mention valuable vacation... Read More

News / Online

HomeAway tips wider shift from guest fees, admits brand complexity with VRBO

By Kevin May | April 27, 2018

The fee structure in vacation rentals is likely to shift more towards to suppliers rather than guests over time, Expedia Group predicts. Read More

News / Technology

RedAwning expands into vacation rental services with Blizzard acquisition

By Kevin May | April 27, 2018

Vacation rental platform RedAwning has bought web services company Blizzard Internet Marketing in a bid to expand its technology services to property managers. Read More

News / Online

Expedia Group ticks solid start box for 2018, helped by HomeAway

By Mitra Sorrells | April 26, 2018

Expedia Group recorded a 15% increase in total gross bookings and a 15% increase in revenue to $2.5 billion for the first quarter of 2018 compared to the same period last year. Read More

News / Online

Data analytics partnership offers new "holistic" insights for DMOs

By Mitra Sorrells | April 23, 2018

Travel data co-op ADARA and travel market research firm Longwoods International are collaborating to give destination marketing organizations a deeper understanding of their visitors and the... Read More

News / Online

TripAdvisor reminds the giants: we're still huge and influential

By Kevin May | April 12, 2018

The conversation in online travel circles has been dominated this year by new entrants and the age-old battles. Read More

Opinion / Online

Amazon's options for disrupting online travel: try or buy

By Max Starkov - HEBS Digital | April 11, 2018

Will it or won't it - the subject of Amazon’s potential to disrupt the travel industry is back in vogue once more. Read More

Opinion / Online

Why now is the time for travel brands to go mobile-first

By Mark Rabe - Sojern | April 6, 2018

It’s popular to talk about the impact that smartphones have had and with good reason. In recent years, since smartphone introduction, there has been a dramatic shift in the way people engage with brands... Read More

News / Distribution

Metasearch power plays: What hoteliers need to know about staying competitive

By Viewpoints | March 22, 2018

This is a viewpoint from Tim Davis, CEO of Pace Dimensions. . Most hoteliers understand how metasearch advertising influences the deals visible to consumers. Bid too low and your listing won’t show Read More

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