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Notated News / Technology

Revinate, SmarterTravel, Sabre and more news briefs today...

By PhocusWire | March 20, 2018

In today’s wrap-up of news in brief: Revinate partners with Protel… Sabre ups CRM game… SmarterTravel assists advertisers… Travefy expands city guides… Aeromexico extends deal with Sabre... Read More

News / Online

VIDEO: The traveler's digital path to purchase explained

By Kevin May | March 19, 2018

The belief that the "average traveler" is just a myth is gaining further weight with the release of a study detailing the myriad of routes taken to buy a trip. Read More

News / Technology

You’ve been harvested: Why travel marketers should be worried about Cambridge Analytica

By Nick Vivion | March 19, 2018

This is a new weekly-ish column from the editorial staff that will cover current events from a direct perspective based on our team's expertise in travel, hospitality, and technology. In case yo Read More

Opinion / Online

What destinations can learn from data around March Madness

By Scott Garner - ADARA | March 19, 2018

For the NCAA basketball tournament, college loyalists are traveling in shows of support for their favorite teams. Here’s how the Arizona Office of Tourism used travel data to quantify the impact of its... Read More

News / Online

Data shows digital traveler indecision with websites and destinations

By Kevin May | March 15, 2018

Interesting findings shared by Travel Audience illustrate indecision by travelers when browsing for trips. Read More

Interview / Online

In The Big Chair - Mark Rabe of Sojern

By Jill Menze | March 15, 2018

As CEO, Mark Rabe has helped Sojern stay on various best places to work lists by fostering a culture of teamwork and innovation. Read More

Online

Do travel advertisers know what underwear you are wearing?

By Peter Strimbu | March 12, 2018

(I’ll break the suspense up front – thank goodness, no) Read More

News / Online

Facebook launches new targeted ad strategy for travel brands

By Mitra Sorrells | March 8, 2018

Facebook is using its knowledge of consumers’ online behavior to help brands market their deals and destinations to travelers earlier in their planning process. Read More

News / Online

Booking.com wants to "win" private accommodation but won't mimic Airbnb

By Kevin May | March 7, 2018

What a difference a few weeks can make - Airbnb was once a big threat to hotels, yet now all the attention is on its emergence as a competitor to online travel agencies. Read More

News / Technology

Amadeus' new interactive videos encourage traveler search and shopping

By Mitra Sorrells | March 6, 2018

Amadeus has created a new solution to help travel brands, destination marketing organizations, and online travel agencies use interactive video to facilitate consumers’ travel search and shopping.... Read More

News / Distribution

How innovation in audience data is changing travel metasearch

By Viewpoints | February 28, 2018

This is a viewpoint from Eric Bamberger, SVP, Hospitality, IgnitioneOne. In September, Guggenheim Securities posited that Priceline may be backing away from the hotel metasearch channel and instead Read More

Opinion / Online

The journey before the journey: How travel marketers establish trust with consumers

By Jim Price - PebblePost | February 19, 2018

The last couple of decades have seen the advent of some very useful and powerful trip planning and booking tools, but planning a vacation is not just scientific, it is emotional, aspirational and... Read More

News / Technology

Duetto raises massive $80 million to push hotel tech platform

By Kevin May | February 14, 2018

Duetto can boast $143.2 million in funding rounds to date after landing a huge Series D investment of $80 million this week. Read More

News / Distribution

Hotels admit steep reliance on online travel agencies

By Kevin May | February 13, 2018

Hotels have a high dependency on online travel agencies to distribute their inventory, with almost every other channel deemed to be low on same scale. Read More

News / Online

Expedia splashed out record $5.3 billion on marketing in 2017

By Kevin May | February 12, 2018

Expedia Inc spent a record $5.3 billion on marketing in 2017 - a figure that continues to trouble investors amid its full year financial results. Read More

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