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News / Technology

Booking.com tests marketplace offering third party technology

By Linda Fox | July 19, 2018

Booking Holdings is piloting a service that offers access to third party technology platforms for its hotel customers. Read More

News / Distribution

Package bookings drive higher ADR, have longer booking windows

By Jill Menze | July 18, 2018

Analyzing data on package bookings vs. standalone hotel bookings, Expedia Group found that for full year 2017, package bookings delivered higher average daily rates and had longer booking windows,... Read More

News / Online

Google streamlines hotel advertising with integration in new Google Ads platform

By Mitra Sorrells | July 11, 2018

Google wants to make it easier for hotel marketers to manage and scale their advertising campaigns on the site. Read More

News / Online

VIDEO: Under the hood of cruise

By PhocusWire | July 9, 2018

The cruise industry is arguably the last bastion of what some consider the "old model" of travel distribution. Read More

Opinion / Online

Google triggers new AdWords update: What are the implications for hotels?

By SiteMinder | July 6, 2018

This year is set to be an important one for advertisers currently using Google AdWords to shop their wares. If your hotel is one of these businesses, Google is introducing a brand-new interface for the... Read More

News / Online

QOTW: Something about how easy it is to burn cash

By PhocusWire | June 29, 2018

Quote from Craig Paddock, director of search for MMGY Global, in an article on PhocusWire this week. Read More

News / Technology

Alexa, what do Echo devices in hotels mean for travel marketers?

By Mat Harris - Sojern | June 29, 2018

It’s no secret that Amazon is extremely well-positioned to disrupt digital advertising, with a massive global customer base, hundreds of millions of Prime subscribers, tremendous data assets and... Read More

Affiliate marketing strategies in travel

News / Online

Understanding the not-so-glamorous hidden gem of travel marketing

By Ivan Baidin - Travelpayouts | June 28, 2018

Affiliate marketing is a blind spot for the travel industry. Read More

News / Online

So, what is the Power Paradox in travel?

By PhocusWire | June 27, 2018

Travel's biggest players have never been bigger, wielding tremendous power and maintaining the status quo in way that has never been seen before. But herein lies the paradox... Read More

Opinion / Online

How Google, Instagram and more are shaking up hotel digital marketing

By Margaret Mastrogiacomo - HEBS Digital | June 26, 2018

This month, Google nudges SEO marketers in the right direction with clarifications to the mobile‐first index as it rolls out to more websites, Bing pilots in‐market audiences and Instagram gets more... Read More

News / Online

QOTW: Something about taking a bold step to be different

By PhocusWire | June 22, 2018

Quote from Johannes Reck, CEO of GetYourGuide, in an article of PhocusWire this week. Read More

Opinion / Online

Nine must-watch travel marketing trends

By Monya Mandich - Expedia | June 22, 2018

Gone are the days of one-way marketing conversations, when marketers spoke at consumers and consumers didn't speak back. Now, we're engaging in meaningful two-way conversations across multiple platforms... Read More

News / Technology

Modern travel marketing, part 2: Social media

By Jill Menze | June 11, 2018

For the second installment on modern travel marketing, we explore the power of social media and how it influences consumer behavior, as well as the tactics travel brands are using to grow their reach... Read More

News / Technology

Facebook touts benefits of people-based travel marketing

By Jill Menze | June 7, 2018

With so many content and review site options in the travel space, there’s a likelihood people shopping for and booking travel might not even encounter certain brands’ products. This creates an... Read More

Opinion / Online

How Airbnb grows its host community through online marketing

By Tao Cui, Ye Wang and Bassel Namih - Airbnb | June 1, 2018

Which ads to buy? How much to pay for each ad? How to measure the performance of each ad? Airbnb built a marketing system to answer these questions. Read More

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