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News / Online

QOTW: Something about how easy it is to burn cash

By PhocusWire | June 29, 2018

Quote from Craig Paddock, director of search for MMGY Global, in an article on PhocusWire this week. Read More

News / Technology

Alexa, what do Echo devices in hotels mean for travel marketers?

By Mat Harris - Sojern | June 29, 2018

It’s no secret that Amazon is extremely well-positioned to disrupt digital advertising, with a massive global customer base, hundreds of millions of Prime subscribers, tremendous data assets and... Read More

Affiliate marketing strategies in travel

News / Online

Understanding the not-so-glamorous hidden gem of travel marketing

By Ivan Baidin - Travelpayouts | June 28, 2018

Affiliate marketing is a blind spot for the travel industry. Read More

News / Online

So, what is the Power Paradox in travel?

By PhocusWire | June 27, 2018

Travel's biggest players have never been bigger, wielding tremendous power and maintaining the status quo in way that has never been seen before. But herein lies the paradox... Read More

Opinion / Online

How Google, Instagram and more are shaking up hotel digital marketing

By Margaret Mastrogiacomo - HEBS Digital | June 26, 2018

This month, Google nudges SEO marketers in the right direction with clarifications to the mobile‐first index as it rolls out to more websites, Bing pilots in‐market audiences and Instagram gets more... Read More

News / Online

QOTW: Something about taking a bold step to be different

By PhocusWire | June 22, 2018

Quote from Johannes Reck, CEO of GetYourGuide, in an article of PhocusWire this week. Read More

Opinion / Online

Nine must-watch travel marketing trends

By Monya Mandich - Expedia | June 22, 2018

Gone are the days of one-way marketing conversations, when marketers spoke at consumers and consumers didn't speak back. Now, we're engaging in meaningful two-way conversations across multiple platforms... Read More

News / Technology

Modern travel marketing, part 2: Social media

By Jill Menze | June 11, 2018

For the second installment on modern travel marketing, we explore the power of social media and how it influences consumer behavior, as well as the tactics travel brands are using to grow their reach... Read More

News / Technology

Facebook touts benefits of people-based travel marketing

By Jill Menze | June 7, 2018

With so many content and review site options in the travel space, there’s a likelihood people shopping for and booking travel might not even encounter certain brands’ products. This creates an... Read More

Opinion / Online

How Airbnb grows its host community through online marketing

By Tao Cui, Ye Wang and Bassel Namih - Airbnb | June 1, 2018

Which ads to buy? How much to pay for each ad? How to measure the performance of each ad? Airbnb built a marketing system to answer these questions. Read More

Opinion / Distribution

Coming soon to your hotel: The integrated revenue generation team

By Max Starkov, HEBS Digital & Scott Dahl, Ecole Hôtelière de Lausann | May 31, 2018

The hospitality industry is enjoying its longest expansion and healthiest growth in decades, yet there are some troubling trends beginning to surface that threaten profitability and overall performance. Read More

Opinion / Online

Travel, data security and false narratives around Facebook

By Clayton Reid - MMGY Global | May 29, 2018

The disclosure of Facebook data breaches during the U.S. presidential election has created a shudder across the marketing landscape. Read More

News / Online

How organic search is becoming ineffective for hotels on Google

By Kevin May | May 23, 2018

Most conversations that involve digital marketing and the efforts of hotels and online travel agencies to gain exposure usually revolve around advertising. Read More

Interview / Online

In the Big Chair - Cree Lawson of Arrivalist

By Mitra Sorrells | May 16, 2018

Arrivalist measures the movement of network-enabled mobile devices to determine what digital content influences consumers to visit a physical location. Read More