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Opinion / Online

Virtual connections: Building relationships with travelers to generate future demand

By Chris Blaine - Sojern | August 6, 2020

In a COVID-19 world, social media is not only an inexpensive way to reach large numbers of people, but a powerful opportunity to engage with potential customers and influence them to choose your... Read More

News / Online

Skyscanner offers destinations free advertising to attract travelers

By Mitra Sorrells | July 30, 2020

The new "Destination Connect" offering is already being used by 20 tourist organizations around the world. Read More

News / Online

Trivago revenues wiped out as pandemic shut down travel in second quarter

By Kevin May | July 29, 2020

Revenue coming into hotel search service Trivago was almost obliterated between April and June, with the brand bracing for a 93% collapse from the same period 12 months prior. Read More

News / Online

Beyond “vanity metrics”: Why travel marketers need to diversify influencer campaigns

By Jill Menze | July 16, 2020

Diversity in travel influencer marketing has been a problem since the beginning. Here's how brands can fix it. Read More

News / Online

Booking.com wins brand name trademark case

By Kevin May | July 1, 2020

The travel giant had been refused a trademark of its flagship brand by the U.S. Patent and Trademark Office, which claimed the term was "generic for the services at issue and is therefore... Read More

News / Online

RedAwning sells Blizzard marketing and web services unit to Beyond Pricing

By Kevin May | June 29, 2020

Blizzard is a specialist in web hosting, website design, paid search and email marketing for vacation rental companies. It will retain the brand name it has operated under for 23 years. Read More

Opinion / Online

For travel, Google’s ad credit program is a joke

By Douglas Quinby - Arival | June 23, 2020

The impact of Google's coronavirus-led relief package for operators of tours, activities and attractions is laughable, yet completely unfunny. Read More

News / Online

When it comes to planning trips, Black consumers feel “shut out” of the travel market

By Jill Menze | June 22, 2020

For years, Black travelers have been voicing concern about the challenges they face planning and going on trips. Is the industry ready to listen? Read More

Opinion / Online

What an antitrust case against Google could mean for travel

By Mario Gavira | June 19, 2020

Evidence suggests the U.S. Department of Justice will soon file an antitrust lawsuit against Google that will most likely target the ad technology used to buy, sell and serve online and mobile display... Read More

News / Online

MMGY partners with Expedia, Sojern, ADARA to inspire post-COVID-19 trips

By Mitra Sorrells | June 19, 2020

The travel marketing agencies have created a campaign to boost recovery in several U.S. destinations. Read More

News / Distribution

Black Travel Alliance urges travel companies to address Black representation in the industry

By Linda Fox | June 17, 2020

The group of Black travel content creators is asking the travel industry to publicize metrics on Black representation. Read More

News / Online

How travel brands can capture - and welcome - the LGBTQ family market

By Jill Menze | June 17, 2020

Brands such as Booking.com are investing in training to make the travel industry more inclusive to LGBTQ family travelers. Read More

News / Online

Travel brands encouraged to speak out, take action on racial diversity

By Jill Menze | June 15, 2020

Panelists at a BAME Women in Travel event say travel brands need to take stock of their internal and external efforts around diversity and inclusion. Read More

News / Distribution

Airbnb seeks to help local tourism as cross-border travel remains uncertain

By Linda Fox | June 11, 2020

Airbnb is working with tourist organizations and governments to help bring local travel back to pre-COVID levels, recognizing that domestic is going to come first. Read More