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Opinion / Online

Can travel become less dependent on Google in a post-pandemic world?

By Mario Gavira | September 1, 2020

Travel marketers may want to use this time to reinvent their strategies to avoid falling once again under the iron grip of Google. Read More

Opinion / Distribution

Pricing principles to help hotels maximize revenue during COVID-19

By Vikram Singh | August 31, 2020

Hotels need a "back-to-basics" approach to pricing management, with a focus on facts not feelings. Read More

Interview / Online

Sounding Off: Google's alienation of travel brands masks the ecosystem's other issues

By PhocusWire | August 21, 2020

Another week, another round of issues surrounding Google and its role in the world of travel advertising. Read More

News / Online

Google plays hardball with pandemic-affected travel site, freezes its ad account

By Mitra Sorrells | August 19, 2020

According to a travel executive, Google froze his company's advertising accounts when it was unable to pay its Q1 invoices on time. Read More

Opinion / Online

Why hotel marketing strategies should include LGBTQIA travelers

By Expedia Group | August 18, 2020

As destinations reopen, industry experts expect to see the LGBTQIA community be among the first to hit the road. Here’s how to market to this key demographic. Read More

News / Online

VIDEO: New Reality With... Richard Harris of Intent

By PhocusWire | August 14, 2020

The next guest on the New Reality With... series is Richard Harris, CEO of Intent, a customer intelligence platform serving the travel industry. Read More

Opinion / Online

Virtual connections: Building relationships with travelers to generate future demand

By Chris Blaine - Sojern | August 6, 2020

In a COVID-19 world, social media is not only an inexpensive way to reach large numbers of people, but a powerful opportunity to engage with potential customers and influence them to choose your... Read More

News / Online

Skyscanner offers destinations free advertising to attract travelers

By Mitra Sorrells | July 30, 2020

The new "Destination Connect" offering is already being used by 20 tourist organizations around the world. Read More

News / Online

Trivago revenues wiped out as pandemic shut down travel in second quarter

By Kevin May | July 29, 2020

Revenue coming into hotel search service Trivago was almost obliterated between April and June, with the brand bracing for a 93% collapse from the same period 12 months prior. Read More

News / Online

Beyond “vanity metrics”: Why travel marketers need to diversify influencer campaigns

By Jill Menze | July 16, 2020

Diversity in travel influencer marketing has been a problem since the beginning. Here's how brands can fix it. Read More

News / Online

Booking.com wins brand name trademark case

By Kevin May | July 1, 2020

The travel giant had been refused a trademark of its flagship brand by the U.S. Patent and Trademark Office, which claimed the term was "generic for the services at issue and is therefore... Read More

News / Online

RedAwning sells Blizzard marketing and web services unit to Beyond Pricing

By Kevin May | June 29, 2020

Blizzard is a specialist in web hosting, website design, paid search and email marketing for vacation rental companies. It will retain the brand name it has operated under for 23 years. Read More

Opinion / Online

For travel, Google’s ad credit program is a joke

By Douglas Quinby - Arival | June 23, 2020

The impact of Google's coronavirus-led relief package for operators of tours, activities and attractions is laughable, yet completely unfunny. Read More

News / Online

When it comes to planning trips, Black consumers feel “shut out” of the travel market

By Jill Menze | June 22, 2020

For years, Black travelers have been voicing concern about the challenges they face planning and going on trips. Is the industry ready to listen? Read More

Opinion / Online

What an antitrust case against Google could mean for travel

By Mario Gavira | June 19, 2020

Evidence suggests the U.S. Department of Justice will soon file an antitrust lawsuit against Google that will most likely target the ad technology used to buy, sell and serve online and mobile display... Read More

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