AccorHotels is working with a startup called Travelsify to enable guests to search according to their mood.
Travelsify analyses reviews to find the attributes that travellers are looking for when booking an hotel.
The 'MoodMatch' search, which is being launched this week, will allow guests in France and the UK to search about 1,000 Accor branded properties as well as independent hotels on its platform.
Potential guests will be able to use the functionality via the 'Inspire Me' button within the 'Find Your Hotel' tab on the homepage and choose properties based on four categories - in the mood for, preferred style, close to and anything else?
According to its website, Travelsify has analysed millions of reviews from travellers, as well as experts, to come up with 34 key 'Hotel DNA' attributes that are important when booking a hotel stay.
The move from AccorHotels echoes a similar initiative from Momondo which uses a 'mood wheel' within its city guides app to help consumers shift through travel tips.
Expedia recently developed a reviews analysis tool aimed at helping its hotel partners track feedback and provide a better experience.