Or, keeping in line with much of Twitter's usage, this service from Lufthansa could also be targeting those who want to show off where they are (and think their followers care).
Jokes aside, Lufthansa has tapped into the social media zeitgeist by creating a tool which allows Twitter or Facebook members to send a status message to their profiles mid-flight.
MySkyStatus simply asks for the name of the airline, flight number, date and departure airport. It logs the request and then sends out the update either at departure time or half way through the flight.
Lufthansa isn't restricting the service to its own passengers. Every commercial airline on the planet appears to be included.
Appears to be catching on already.