Hopefully those that seem to enjoy the rather tiresome journalist vs blogger debate can set aside two minutes to mull over this rather amusing clip.
For the rest of the industry, especially hotel owners and social media "gurus", there might be other elements that strike a familiar chord.
httpv://www.youtube.com/watch?v=1hz72BX1EPU
Well done to Andy Jarosz of 501Places.
Update: Looks like the trend for XtraNormal-hosted videos is catching. Here is a particularly waspish take by Grumpy Traveller on the often, err, tense PR-journalist relationship.