Short-term rentals 2025: Navigating the next phase of growth

Once a pandemic darling, the short-term rental (STR) sector now faces a new era marked by heightened competition, shifting traveler behavior and operational growing pains. As inventory expands and guest expectations evolve, how are hosts, property managers and platforms adapting?

In this free webinar Madeline List, Phocuswright’s manager of research and special projects, shares highlights from our recent report U.S. Short-Term Rentals 2025—a three-part series combining insights from hosts, property managers and travelers. We’ll explore how the STR market is responding to post-pandemic saturation, where opportunities lie in technology and service innovation and how guest preferences are shaping the path forward.

The presentation will be followed by a discussion featuring Expedia Group's director of vacation rental partner success, Becca Glenn, and Avalara's general manager of lodging, Nicole Rogers, on the future of the STR landscape—from profitability pressures to platform power plays.