Viator

News / Online

Tripadvisor begins brand transformation with new course for Viator, executive shakeup

By Mitra Sorrells | January 23, 2020

Tripadvisor is embarking on a dramatic realignment aimed at helping the company preserve profitability and spur new growth as it deals with competition from Google and others and with evolving... Read More

News / Online

TripAdvisor axes tickets to whale and dolphin parks

By Kevin May | October 2, 2019

TripAdvisor says attractions currently on sale on the site and subsidiary Viator that are found to breach the new rules will be removed over the next few months. Read More

News / Online

Mark Okerstrom on competitor moves, Expedia's strengths and what he's had to "unlearn"

By Siew Hoon Yeoh - WebInTravel | August 12, 2019

In this wide-ranging interview, the Expedia Group boss opens up about where the travel company fits in an ever-evolving tech landscape. Read More

Travel Leaders tours and activities from Viator

News / Distribution

Travel Leaders adds Viator tours and activities for business travelers staying on

By Mitra Sorrells | August 9, 2019

Travel Leaders Corporate has created a new service that offers more than 200,000 bookable activities for business travelers who want to add a leisure component to their trips. Read More

News / Distribution

Mysterious algorithms and higher rankings top tour and activity issues

By Linda Fox | March 18, 2019

Online travel giants bidding on branded keywords, the value provided by OTAs and the quirks of ranking algorithms are all contentious issues. Read More

News / Distribution

Online marketplaces gaining momentum in tours booking race

By Linda Fox | January 4, 2019

Tour and activity bookings through online marketplaces increased in 2018 compared to 2017. Read More

News / Distribution

An honest view from the sharp end of tours and activities

By Kevin May | November 2, 2018

There's been a huge amount of attention on tours and activities during 2018 - perhaps more than any other sector in the industry. Read More

News / Technology

Shaken, not stirred, by a travel sector now following a familiar pattern

By Stephen Joyce - Rezgo | October 9, 2018

The path that I was dutifully walking ended up not being the path that the rest of the industry was taking. Read More

News / Online

VIDEO: Two opposing views on Google's entry into tours and activities

By Kevin May | September 28, 2018

Google has always been involved in tours and activities - suppliers and online travel agencies would spend their digital marketing dollar with the search, as other brands do elsewhere in the industry. Read More

News / Technology

Back in the offline world, part 3: Tours and activities

By Mitra Sorrells | September 17, 2018

2018 may be remembered as a tipping point for the digitization of the tours and activities sector within the global travel industry. Read More

News / Online

Google launches Touring Bird with 25,000 experiences in 20 cities

By Jill Menze | September 7, 2018

In April, PhocusWire uncovered details of Touring Bird, the hush-hush tours and activities app Google was developing inside its Area 120 incubator. Now Touring Bird has officially launched 25,000... Read More

News / Online

What under-30 travelers want when researching, booking and experiencing trips

By Mitra Sorrells | August 2, 2018

Younger travelers – those under 30 years old – represented 23% of all international arrivals in 2017, creating a market valued at more than $280 billion. Read More

News / Online

Expedia gets super-serious about activities, plots five-fold booking jump

By Kevin May | June 13, 2018

Much of the attention in 2018 in tours and activities has been on moves at TripAdvisor and Booking Holdings - but Expedia Group has big ambitions of its own. Read More