Viator

News / Online

What under-30 travelers want when researching, booking and experiencing trips

By Mitra Sorrells | August 2, 2018

Younger travelers – those under 30 years old – represented 23% of all international arrivals in 2017, creating a market valued at more than $280 billion. Read More

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Expedia gets super-serious about activities, plots five-fold booking jump

By Kevin May | June 13, 2018

Much of the attention in 2018 in tours and activities has been on moves at TripAdvisor and Booking Holdings - but Expedia Group has big ambitions of its own. Read More

News / Online

TripAdvisor airport store program grows

By Kevin May | May 10, 2018

Rarely mentioned by TripAdvisor (it's not really been officially announced) but the company has a growing offline strategy, too. Read More

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TripAdvisor wants to utilize massive user base to grow Experiences

By Kevin May | May 10, 2018

TripAdvisor has high hopes for its Experiences division, claiming that there is plenty of room for growth as more suppliers shift online. Read More

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TripAdvisor extends animal welfare policy, critics say "falls short"

By Kevin May | May 2, 2018

Campaigners for animal rights have welcomed a shift in strategy at TripAdvisor for selling tickets to animal-based attractions - but say the brand should go further. Read More

News / Distribution

PODCAST: Phocuswire PundIT Show #11

By Kevin May | April 22, 2018

It's now sinking in to many in the sector that they have probably just been through one of the most important in the history of tours and activities. Read More

News / Online

TripAdvisor buys Bokun, says it "solves the supply problem"

By Jill Menze | April 20, 2018

TripAdvisor has agreed to acquire Bokun in a deal it claims will provide suppliers in tours and activities "with technical solutions in addition to the sector's largest distribution channel". Read More

News / Distribution

Tours tech land grab intensifies as TripAdvisor acquires Bokun

By Linda Fox | April 20, 2018

It wasn't that long ago that TripAdvisor boss Steve Kaufer was talking about making much more of its non-hotel division. In line with that strategy it has announced with acquisition of Iceland-base Read More

News / Online

Google tests activities search platform with a twist

By Kevin May | April 10, 2018

No need to panic just yet - it's only a test, of course - but Google has quietly built a search engine for tours and activities. Read More

News / Online

Exclusive: TripAdvisor’s Dermot Halpin on the site’s landmark 100,000th experience listing

By Jill Menze | March 8, 2018

TripAdvisor is making history with a catamaran sailing expedition in Panama City Beach, FL, as it names the activity its 100,000th bookable experience on the platform. Read More

News / Online

Viator founder slams TripAdvisor over strategy

By Kevin May | December 8, 2017

TripAdvisor has been accused of neglecting its Viator tour and activity booking business by the man who created it in 1995. Read More

News / Distribution

Airlines slow to see attractions as ancillary products

By Kevin May | June 9, 2017

There has been a noticeable drive by some hotels in recent years to position themselves as gateways to the wider destination in which they reside. Chains and independent properties have taken a vie Read More

News / Technology

Don’t be a dinosaur - activities evolve to avoid extinction

By Viewpoints | February 27, 2017

Think about it for a moment - over $600 million in capital has been raised in seven years by companies in the tours and activities sector. It is also seven years since Phocuswright published its de Read More

News / Technology

Singing from the same songsheet? Airbnb Trips versus the current chart-toppers

By Martin Cowen | November 22, 2016

The deafening buzz around Airbnb Trips means that established experiential economy brands such as OpenTable, Viator and Ticketmaster need to shout even louder. Representatives from the three incumb Read More

News / Distribution

Airbnb claims most significant development in its history - moving beyond accommodation

By Kevin May | November 18, 2016

It's big rhetoric time at Airbnb this week, with the home sharing giant claiming at its annual hoedown that it is going to "make travel magical again". The worst kept secret in recent months has se Read More

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