Viator

News / Online

TripAdvisor extends animal welfare policy, critics say "falls short"

By Kevin May | May 2, 2018

Campaigners for animal rights have welcomed a shift in strategy at TripAdvisor for selling tickets to animal-based attractions - but say the brand should go further. Read More

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PODCAST: Phocuswire PundIT Show #11

By Kevin May | April 22, 2018

It's now sinking in to many in the sector that they have probably just been through one of the most important in the history of tours and activities. Read More

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TripAdvisor buys Bokun, says it "solves the supply problem"

By Jill Menze | April 20, 2018

TripAdvisor has agreed to acquire Bokun in a deal it claims will provide suppliers in tours and activities "with technical solutions in addition to the sector's largest distribution channel". Read More

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Tours tech land grab intensifies as TripAdvisor acquires Bokun

By Linda Fox | April 20, 2018

It wasn't that long ago that TripAdvisor boss Steve Kaufer was talking about making much more of its non-hotel division. In line with that strategy it has announced with acquisition of Iceland-base Read More

News / Online

Google tests activities search platform with a twist

By Kevin May | April 10, 2018

No need to panic just yet - it's only a test, of course - but Google has quietly built a search engine for tours and activities. Read More

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Exclusive: TripAdvisor’s Dermot Halpin on the site’s landmark 100,000th experience listing

By Jill Menze | March 8, 2018

TripAdvisor is making history with a catamaran sailing expedition in Panama City Beach, FL, as it names the activity its 100,000th bookable experience on the platform. Read More

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Viator founder slams TripAdvisor over strategy

By Kevin May | December 8, 2017

TripAdvisor has been accused of neglecting its Viator tour and activity booking business by the man who created it in 1995. Read More

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Airlines slow to see attractions as ancillary products

By Kevin May | June 9, 2017

There has been a noticeable drive by some hotels in recent years to position themselves as gateways to the wider destination in which they reside. Chains and independent properties have taken a vie Read More

News / Technology

Don’t be a dinosaur - activities evolve to avoid extinction

By Viewpoints | February 27, 2017

Think about it for a moment - over $600 million in capital has been raised in seven years by companies in the tours and activities sector. It is also seven years since Phocuswright published its de Read More

News / Technology

Singing from the same songsheet? Airbnb Trips versus the current chart-toppers

By Martin Cowen | November 22, 2016

The deafening buzz around Airbnb Trips means that established experiential economy brands such as OpenTable, Viator and Ticketmaster need to shout even louder. Representatives from the three incumb Read More

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Airbnb claims most significant development in its history - moving beyond accommodation

By Kevin May | November 18, 2016

It's big rhetoric time at Airbnb this week, with the home sharing giant claiming at its annual hoedown that it is going to "make travel magical again". The worst kept secret in recent months has se Read More

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TripAdvisor sees hotel revenues fall, overall takings up just 1%

By Kevin May | November 9, 2016

TripAdvisor has conceded that it is yet to show how it will turn around the company's recent downturn in financial performance. The review giant saw revenues increase by a slim 1% year-on-year to $ Read More

News / Technology

TripAdvisor offers attractions content for partners

By Linda Fox | September 14, 2016

TripAdvisor and its tours and activities brand Viator are providing an attractions content tool to hotels and travel companies. The technology enables the travel partners to offer local tours and e Read More

News / Distribution

TripAdvisor redesign puts activities front and centre alongside hotels

By Kevin May | September 7, 2016

More evidence that TripAdvisor has moved a long way from its original hotel review offering - with a redesign and strapline that shows how important bookings have become. The new site, officially r Read More

News / Technology

Talking Travel Tech - Jeff Lewis, VP of engineering at Viator

By Kevin May | August 25, 2016

Around the same time as Stephen Kaufer was busily creating TripAdvisor above a pizza parlour in Massachussets, Viator was plotting its own path as a travel startup. It would take another 14 years b Read More

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