NOTE: The webinar described below took place on Wednesday 18 October 2017.
Expedia Media Solutions shares the results of new research, a multi-generational study commissioned with global customer insights agency Northstar, which examines online behaviors and trends of travelers around the world, across devices and throughout
the consumer journey.
The study illustrates the complex and time-consuming purchase journey of digital travelers with key learnings around:
- Digital behaviour trends across each generation – from up and coming Gen Z and Millennial travelers to more established Gen X and Boomer tourists
- How online resources, shopping platforms and various devices are used at every stage leading up to and including booking
- The motives and emotions behind their consideration set as they search, discover, explore and book travel
The webinar will give you a deeper understanding of what influences destination and travel purchase decisions. along with actionable insights to lead your marketing efforts in identifying, engaging with and converting potential visitors.
Presenter:
Wendy Olson Killion - global senior director, Expedia Media Solutions
Wendy oversees business development and marketing partner relations, leading teams around the world in the creation and implementation of innovative digital media campaigns across the portfolio of Expedia, Inc. travel brands.
Martin Cowen, contributing editor for tnooz, will moderate the webinar and oversee the Q&A, while Nick Vivion, editorial director of tnooz, is the producer.
Photo by Redd Angelo on Unsplash