SPUN
Headquarters: Jakarta, Indonesia
CEO: Christa Sabathaly
Website: SPUN
Founding date: January 2024
Investment: $1.8M
Pictured (L to R): Co-founders Christa Sabathaly and Dilla Anindita
SPUN is an online visa platform designed to simplify global mobility with a seamless, user-friendly experience. Our intuitive interface makes it easy to explore and purchase over 400 visas for 95+ countries, get personalized guidance through an AI-powered assistant and complete forms effortlessly with automation. By combining great design with powerful automation, we remove the frustration from visa applications—so you can focus on the journey, not the paperwork.
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Below, we asked co-founder and CEO Christa Sabathaly to share strategic priorities for 2027 and what has been learned since founding.
Strategic goals for 2027
In 2027, our goal is to make SPUN the default way to get a visa in Southeast Asia. We will grow all three engines: outbound, helping Indonesians reach 100+ countries; inbound, making Indonesia easier for the world to visit and Spanvisa, which brings our AI stack to travel businesses at scale. We'll take our first step beyond Indonesia with a Malaysia pilot, open a new SEA office outside of Indonesia and deepen integrations with leading OTAs. Behind it all, AI verification and Approval Insights will keep cutting preparation time while raising approval rates.
Key lessons learned since founding
Our biggest lesson is that a visa is never just a form. Requirements change constantly and differ for every applicant, so trust is earned through outcomes, not convenience alone. That's why we pair AI with human visa experts and back our service with a money-back guarantee. We also learned to grow with partners rather than around them: being embedded in OTAs and serving 200+ travel agents and organizations took us further than going alone. And resilience matters: Protests, volcanic eruptions and fuel price hikes tested us, yet demand kept growing.
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