Who remembers the Virgin Atlantic passenger who wrote a lengthy letter complaining about his inflight meal, which went viral via email?
Now, it seems passengers who don't want publicise any issues to the rest of the plane, can provide feedback via a real-time onboard system.
Inflight entertainment specialist Thales has got together with Survey Analytics to enable airlines to collect data from passengers.
It could spell disaster as well as perhaps some peculiar survey results in the months to come although presumably passengers will guided to provide relevant and meaningful feedback via the surveys.
According to a statement, a major airline will have the platform by the end of 2013 and will enable passengers to get involved in surveys via their seat-back systems.
Survey Analytics says the partnership enables airlines to listen to and act on feedback immediately as well as making it easier to engage with passengers and improve the overall experience.
The feedback system, delivered via the Thales Avant Android platform, will be available in 22 languages and will also help airlines gauge trends and assess what communications are most effective.
NB: Survey image via Shutterstock