MARKETING: Many of the core skills associated with the average marketer haven't changed THAT much over the years - but the web, then social media and now data and analytics are altering what is needed to not only promote but analyse how a brand operates. Read more on at Business2Community.
Nowadays, marketing is about delivering smart content to help companies innovate and grow - audience fragmentation, social media and, more recently, Big Data, have changed the rules.
In sharp contrast with the strategies of a few years ago, influencer engagement and a solid mobile strategy are now emerging as the keys to success in this arena.
This revolution has opened unconventional paths to the CMO role. As a result, companies are hiring CMOs with more diverse sets of credentials, skills, and experiences.
Read more on at Business2Community
NB:Marketing graph via Shutterstock.