The industry hears constantly about why Gen-Y thinks about communication and, therefore, engagement with one another and brands in a different way.
But what about that age group coming up behind them - early-teenagers now and perhaps those even younger? Social marketing company Lithium asked a few kids to share their thoughts about Facebook and social media in general.
Some of it is obviously quite cute, but a few quotes stand out: "Being social without being social" and, in the last moments, where a young chap says he wants to be friends with everyone on Facebook.
Networks of "friends" appear to be everything to this kid. Food for thought...