W Hotels debuted an iPhone app which enables you to book a room, order room service, send a message through the app to request "anything else," and view special offers.
The free iPhone app, which became available on iTunes May 20 from W parent Starwood Hotels, detects your location and displays hotels 16 or 17 miles away, for example, enables you to post information about them on Twitter, Facebook and foursquare, and view special offers such as 20% off your next purchase at W Hotels The Store.
If you select an Insider section of the app, there are options to "Order In" room service 24/7 and charge it to your room; an "I Need" tab to request towels, bedding and bath products; an "Anything Else" section for sending special requests or questions to hotel staff; and a "Treat Youself or Someone Else" button for pre-ordering things like chocolate-covered strawberries and sparkling wine.
And, to get you in the mood for a W stay, the app also streams music curated by Michaelangelo L'Acqua, the W's global music director, and gives you an option to listen to it at the moment or to purchase it on iTunes.
In addition to W, the app enables you to book other Starwood brands.