SOCIAL: Whilst the world certainly wouldn't end if Twitter suddenly disappeared (Facebook's demise might cause a minor wrinkle in the lives of millions), there are countless parts of the digital world that rely on the supposed "reach" of Twitter in their marketing or communications. Analysis finally illustrates that the evangelists might have to rethink the basis of their sermons. Read more on The Atlantic.
At the heart of the media's chattiest technology - Twitter - is a hollow sharing economy.
Yet perhaps now, with some detailed analysis, we can see just how little traffic Twitter's maelstrom actually contributes to websites.
Read more on The Atlantic