Twitter adds conversion tracking for promoted tweets, affecting travel marketers

Twitter adds conversion tracking for promoted tweets, affecting travel marketers

News / Online
|
This article was originally published on Tnooz

More From PhocusWire

Expedia Group moves advertising unit under CMO Jochen KoedijkExpedia Group moves advertising unit under CMO Jochen Koedijk
Travel operators ramp up AI spending as search and discovery behaviors shiftTravel operators ramp up AI spending as search and discovery behaviors shift
AI-powered, human-led: Scaling trust in travelAI-powered, human-led: Scaling trust in travelSponsored
AI-powered Mindtrip expands to EuropeAI-powered Mindtrip expands to Europe
Travel marketers prepare for the rise of AI agentsTravel marketers prepare for the rise of AI agents
Expedia Group expands Meta partnership amid push to connect social, bookingExpedia Group expands Meta partnership amid push to connect social, booking
OTA marketing spend creeps up despite talk of AI-driven efficiencyOTA marketing spend creeps up despite talk of AI-driven efficiency
Lighthouse scoops up Hotelrank.ai to help hotels with AI visibilityLighthouse scoops up Hotelrank.ai to help hotels with AI visibility
Are you buying growth or paying for bookings you'd get anyway? What the data showsAre you buying growth or paying for bookings you'd get anyway? What the data showsSponsored

From Our Partners

The Phocuswright Conference 2026

Subscribe Now!

I accept the Terms and Conditions and Privacy Policy.


Sponsored
From Our Partners
Why unified payments infrastructure could be travel's next competitive edge
Why selling the ticket is no longer enough
Are you buying growth or paying for bookings you'd get anyway? What the data shows
AI-powered, human-led: Scaling trust in travel
Trip.com Group’s CEO of flights on trust, technology and the future of airline partnerships
Why alternative lodging is the future of business travel
Why travel is the new battleground for bank loyalty
Hospitality's tech crossroads: Staying human in an increasingly digital industry
How the 2026 Middle East conflict is reshaping travel demand
What it takes to make AI work at scale in travel
More Stories
Event Calendar
17Nov
The Phocuswright Conference 2026November 17-19, 2026
Ft. Lauderdale, Florida
24Jun
TravelTech Show 2026June 24-25, 2026
ExCeL London
15Jun
Phocuswright Europe 2026June 15-17, 2026
Barcelona
11Jun
Webinar: The Rise of Agentic Commerce in TravelJune 11, 2026
online
All Events and replays
Phocuswright Research
Phocuswright Events
Northstar Travel Group
Other Northstar Travel Group Products
Events by WIT
About Us
Advertise
Privacy
Contact Us
Do Not Sell or Share My Data
Copyright © 2026 by Northstar Travel Media LLC. All Rights Reserved. Phocuswright 301 Route 17 N., Suite 1150, Rutherford, NJ 07070 USA | Telephone: +1 860 350-4084
Phocuswright • The Phocuswright Conference • Phocuswright Europe • Global Startup Pitch • Web In Travel • Retail Travel
Register Now