Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

KKday Alibaba investment
News / Distribution
KKday charts expansion into China with investment from Alibaba
By Mitra Sorrells | July 12, 2018
Alibaba Entrepreneurs Fund has made an investment in Taiwan-based experiences distributor KKday to help it expand into the Chinese market. Read More
VIDEO: Tours and activities from two perspectives
News / Online
VIDEO: Tours and activities from two perspectives
By PhocusWire | July 11, 2018
We all know the widely-used phrases - "hottest sector in the industry", "ripe for growth", "fragmented but fixable", etc. Read More
Bing travel search report
News / Online
Summer months, sporting events drive travel search traffic
By Mitra Sorrells | July 10, 2018
Travel industry marketers looking to capitalize on periods of high travel search traffic have the best shot during summer months and around large sporting events, according to a report from Bing... Read More
Fever experience platform raises $20M, sees blend between tourist and local
News / Online
Fever experience platform raises $20M, sees blend between tourist and local
By Kevin May | July 9, 2018
City experience platform Fever has raised $20 million in Series C funding, as it looks to expand the business into new cities in Europe and North America. Read More
VIDEO: Travel supremacy - Asian Tigers versus Global Elephants
News / Online
VIDEO: Travel supremacy - Asian Tigers versus Global Elephants
By PhocusWire | July 5, 2018
For many years it was expected, inevitably in a rather arrogant fashion, that western travel brands would simply expand their power to other corners of the globe. Read More
Merlin Entertainments Alipay partnership2
News / Distribution
London attractions court Chinese tourists with new Alipay partnership
By Mitra Sorrells | July 3, 2018
Popular attractions such as the London Eye, Madame Tussauds London, London Eye River Cruise and more, will now accept Alipay for the purchase of tickets. Read More
Affiliate marketing strategies in travel
News / Online
Understanding the not-so-glamorous hidden gem of travel marketing
By Ivan Baidin - Travelpayouts | June 28, 2018
Affiliate marketing is a blind spot for the travel industry.  Read More
Travelers waiting to book tours and activities, prefer local experiences
News / Online
Travelers waiting to book tours and activities, prefer local experiences
By Jill Menze | June 27, 2018
Summer is a busy season for tours and attractions operators, with the vacation-heavy months bringing with them an influx of people looking for things to do. But how - and when - are travelers booking... Read More
TourRadar aims high on multi-day tour bookings with $50M raise
News / Online
TourRadar aims high on multi-day tour bookings with $50M raise
By Kevin May | June 26, 2018
Multi-day online tour booking specialist, TourRadar, has secured a massive $50 million funding round and enlisted the help of an ex-Expedia executive. Read More
The fragmented landscape of travel brands in Google’s organic search
News / Online
The fragmented landscape of travel brands in Google’s organic search
By Mitra Sorrells | June 26, 2018
The usual suspects in travel and hospitality are the most successful at leading the Google search game, but more than half of the total market share is still up for grabs.   Read More
Startup Stage ViaHero
Interview / Startups
STARTUP STAGE: ViaHero pairs travelers with local experts who plan their trips
By Mitra Sorrells | June 25, 2018
ViaHero is a trip planning service that connects travelers with locals to plan personalized trip itineraries.   Read More
online tours and activities
Opinion / Online
Quartz (and others) are wrong about tours and activities: Here's why
By Douglas Quinby - Phocuswright | June 22, 2018
In March of this year, Quartz proclaimed that somebody should let Airbnb know that travelers don't like booking tours and activities online. Read More
mmgy portrait of american travelers
News / Online
Travelers losing interest in home-sharing, Google gaining ground as travel resource
By Jill Menze | June 20, 2018
For all the chatter of Airbnb stealing scene time away from hotels, traveler interest in home-sharing seems to be waning. Read More
Peek bags $23 million fund, claims building "OpenTable for activities" model
News / Online
Peek bags $23 million fund, claims building "OpenTable for activities" model
By Kevin May | June 20, 2018
Cathay Innovation is leading a $23 million funding round into U.S.-based tours and activities platform Peek. Read More
Peek pockets $23 million in funding, forms partnership for direct bookings with Google
News / Technology
Peek pockets $23 million in funding, forms partnership for direct bookings with Google
By Linda Fox | June 19, 2018
Peek, the tours and activities platform, has announced a $23 million Series B round of funding. The round was led by Cathay Innovation but also includes the participation of Kayak co-founder Paul E Read More
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