Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

Airbnb seems set up for hotel expansion, competition with OTAs
News / Online
Airbnb seems set up for hotel expansion, competition with OTAs
By Morgan Hines | September 4, 2025
The short-term rental giant may be gearing up to take on OTAs, but its recent fee structure shift may negatively impact its hosts. Read More
Trip.com Group unveils AI trip planner
News / Online
Trip.com Group unveils AI trip planner
By Linda Fox | August 28, 2025
During the company's Q2 2025 earnings call, chairman James Liang said AI remains central to strategy, adding that OTAs are "uniquely positioned" to lead the development of travel-focused AI. Read More
Have TikTok and Booking.com just ‘nuked’ the travel funnel?
News / Distribution
Have TikTok and Booking.com just ‘nuked’ the travel funnel?
By Morgan Hines | August 28, 2025
Select U.S. users can now book hotel rooms through Booking.com directly on TikTok—and the platform has also launched TikTokGO for creators to earn travel commissions. Read More
How marketers are fusing data science with real traveler behavior
From Our Partners / Online
How marketers are fusing data science with real traveler behavior
By PhocusWire | August 26, 2025
Zartico executives explore how travel marketers can use data science to close the loop between marketing investment and real-world revenue. Read More
Travel Tech Flashback: What made headlines in 2020?
News / Online
Travel Tech Flashback: What made headlines in 2020?
By Abby Crotty | August 26, 2025
As part of our Travel Tech Flashback series, we took a look at 2020, otherwise known as the year that changed travel forever. Read More
Way expands Hyatt ancillary, loyalty partnership
News / Online
Way expands Hyatt ancillary, loyalty partnership
By Morgan Hines | August 25, 2025
Way’s platform and APIs will be integrated into Hyatt’s digital ecosystem, allowing for end-to-end merchandising and marketing. Read More
Google expands AI Mode to 180 new countries and territories, adds features
News / Technology
Google expands AI Mode to 180 new countries and territories, adds features
By Abby Crotty | August 22, 2025
One of the new features include enhanced options for finding restaurant reservations, local appointments and event tickets. Read More
PhocusWire's weekly travel tech news briefs: Agoda, Sabre, Travelport and more...
News / Technology
PhocusWire's weekly travel tech news briefs: Agoda, Sabre, Travelport and more...
By PhocusWire | August 22, 2025
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
How much opportunity is there for STR ancillaries? Experts weigh in
News / Online
How much opportunity is there for STR ancillaries? Experts weigh in
By Morgan Hines | August 22, 2025
Executives from Safely and Interhome highlighted the lucrative potential of ancillaries for STRs during a studio interview at Phocuswright Europe. Read More
Travel has faced a turbulent H1 but leaders remain optimistic
News / Distribution
Travel has faced a turbulent H1 but leaders remain optimistic
By Linda Fox | August 21, 2025
While demand was down in certain regions of the world, travel companies are often quick to pivot to other destinations and product to compensate.  Read More
Way drives experiences for Alaska Air Group loyalty program
News / Technology
Way drives experiences for Alaska Air Group loyalty program
By Linda Fox | August 20, 2025
Way's platform, which is based on open APIs, has been integrated into Alaska Air Group’s digital ecosystem so that loyalty program members get real-time availability and instant bookings. Read More
Get real: The power of combining AI with authentic intelligence
From Our Partners / Technology
Get real: The power of combining AI with authentic intelligence
By Chris Hemmeter - Thayer Investment Partners | August 19, 2025
Chris Hemmeter from Thayer Investment Partners outlines his thoughts on the importance of balancing AI with the core tenets of authentic hospitality.   Read More
Startup Stage: Aloja wants to help tour and activity operators boost earnings
Interview / Startups
Startup Stage: Aloja wants to help tour and activity operators boost earnings
By Abby Crotty | August 19, 2025
Aloja was founded by CEO Daniel Pino and chief technology officer Daniel Cabra, the team behind TourOpp, which was acquired by RocketRez in 2022. Read More
Travel Tech Flashback: What made headlines in 2018?
News / Online
Travel Tech Flashback: What made headlines in 2018?
By Linda Fox | August 19, 2025
Take a look back at some of the headlines in the travel industry from 2018. Do they any bearing on what's happening now? Read More
Decoding online shopping: Travel and hospitality consumer trends for 2025
From Our Partners / Online
Decoding online shopping: Travel and hospitality consumer trends for 2025
By AB Tasty | August 18, 2025
Find out where consumers get inspiration for new travel plans, what leads them to abandon their cart or booking, what types of AI tools can make the online experience easier and more.   Read More
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