Tours & Activities

In partnership with

PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

Opinion / Online

Marketing buzzwords are powerful ... if you know the customer

By Matt Walker - LikeWhere | April 10, 2019

"Local," "experience," "platform," "storytelling" - many words in travel marketing are ceasing to communicate value both internally and to the customer. Read More

News / Startups

Klook boosts Series D with an additional $225M in funding

By Linda Fox | April 9, 2019

Tours and activities platform Klook has added $225 million to its Series D, bringing its funding total for the round to $425 million. Read More

News / Online

Lonely Planet acquires TRILL to make its visual content bookable

By Jill Menze | April 3, 2019

Lonely Planet will use TRILL's technology, which turns Instagram posts into bookable experiences, to cultivate a community of influencers. Read More

News / Online

Google is at a crossroads with its ambitions in travel

By PhocusWire | April 3, 2019

The decisions around Google's strategy in travel will perhaps be made mainly by the company itself, despite the concerns of those that help fund its operations in the industry. Read More

News / Technology

VIDEO: Bringing an immersive experience to destination activities

By Kevin May | April 2, 2019

Similar to advances in the movie industry in recent decades, technology can give visitors a new way to experience a destination. Read More

News / Technology

Amadeus says traveler needs are ripe for innovation

By Linda Fox | April 2, 2019

Amadeus Ventures is focusing on the traveler experience in the hope that innovation can improve the journey for passengers, guests and others. Read More

Opinion / Technology

How smaller travel brands can ride the personalization wave

By Matt Langie - Adara | April 2, 2019

Personalization is great for a global airline, or even a regional cruise line. For most smaller travel brands, even regular personalization can seem out of reach. Read More

Opinion / Technology

It's time to decide - standardize technology in activities, or not?

By Stephen Joyce - Rezgo | April 1, 2019

The sector is perhaps too far down the path with connectivity to be saved by standards, but a focused effort by both the supply and demand side of the sector can prevent some of the associated pain. Read More

Opinion / Online

Tours take center stage in traveler planning, spend and experience

By Anne Failing - Arival | March 29, 2019

A research study was undertaken to determine key trends and drivers around tour takers’ needs and behavior and to identify the primary factors shaping the evolution of tours and touring. Read More

News / Online

VIDEO: TourRadar on raising money and thinking about a big market

By Kevin May | March 28, 2019

TourRadar may not perhaps get quite the same level of attention as other consumer-facing players in the tours and activities sector. Read More

News / Online

Airbnb counts half a billion guest arrivals, host earnings at $65B

By Jill Menze | March 27, 2019

More than 500,000 guests have stayed at Airbnb properties around the globe, the company reports, with three guests checking into listings every half-second. Read More

News / Technology

Activity tech provider BookingKit secures multimillion-euro round

By Kevin May | March 26, 2019

The investment in the Germany-based company comes just over a year after its Series B round from the same backers. Read More

News / Online

VIDEO: TUI on thinking about experiences as part of the overall trip

By Kevin May | March 26, 2019

With a string of acquisitions under its belt, one of Europe's biggest travel brands in the tours and activities sector has a lot going on. Read More

News / Distribution

VIDEO: Why operators should still have a voice in tours and activities

By Kevin May | March 25, 2019

Macro trends in tours and activities have created challenges and opportunities for those at the sharp end of the industry: those that provide a tour or activity and operators of attractions. Read More