Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

How to deepen the relationship between tour and attraction suppliers and distributors
From Our Partners / Distribution
How to deepen the relationship between tour and attraction suppliers and distributors
By Melanie Ryan Meador - Redeam | April 18, 2019
Distributors can make great business partners, but they’re also keen to make the most money off suppliers as possible… or as much as you will let them. Read More
Retailing for hoteliers: What it is and what you need to do
From Our Partners / Technology
Retailing for hoteliers: What it is and what you need to do
By Diane Merlino | April 17, 2019
From selling guest rooms and hotel services differently to monetizing under-utilized spaces and partnering with local businesses on experiences, a new model of retailing is slowly taking hold in the... Read More
Phocuswright Europe 2019 preview Alessandro Petazzi
Interview / Online
In the green room at Phocuswright Europe with... Alessandro Petazzi
By PhocusWire | April 12, 2019
In a series of interviews with executives participating at the event in Amsterdam in May, PhocusWire finds out what makes them tick... Next up: Musement founder and CEO Alessandro Petazzi. Read More
marketing buzzwords in travel
Opinion / Online
Marketing buzzwords are powerful ... if you know the customer
By Matt Walker - LikeWhere | April 10, 2019
"Local," "experience," "platform," "storytelling" - many words in travel marketing are ceasing to communicate value both internally and to the customer. Read More
Klook boosts Series D with an additional $225M in funding
News / Startups
Klook boosts Series D with an additional $225M in funding
By Linda Fox | April 9, 2019
Tours and activities platform Klook has added $225 million to its Series D, bringing its funding total for the round to $425 million. Read More
Lonely Planet acquires TRILL to make its visual content bookable
News / Online
Lonely Planet acquires TRILL to make its visual content bookable
By Jill Menze | April 3, 2019
Lonely Planet will use TRILL's technology, which turns Instagram posts into bookable experiences, to cultivate a community of influencers. Read More
Google is at a crossroads with its ambitions in travel
News / Online
Google is at a crossroads with its ambitions in travel
By PhocusWire | April 3, 2019
The decisions around Google's strategy in travel will perhaps be made mainly by the company itself, despite the concerns of those that help fund its operations in the industry. Read More
VIDEO: Bringing an immersive experience to destination activities
News / Technology
VIDEO: Bringing an immersive experience to destination activities
By Kevin May | April 2, 2019
Similar to advances in the movie industry in recent decades, technology can give visitors a new way to experience a destination. Read More
amadeus-ventures-startups
News / Technology
Amadeus says traveler needs are ripe for innovation
By Linda Fox | April 2, 2019
Amadeus Ventures is focusing on the traveler experience in the hope that innovation can improve the journey for passengers, guests and others. Read More
How smaller travel brands can ride the personalization wave
Opinion / Technology
How smaller travel brands can ride the personalization wave
By Matt Langie - Adara | April 2, 2019
Personalization is great for a global airline, or even a regional cruise line. For most smaller travel brands, even regular personalization can seem out of reach.  Read More
standards-technology-experiences-2
Opinion / Technology
It's time to decide - standardize technology in activities, or not?
By Stephen Joyce - Rezgo | April 1, 2019
The sector is perhaps too far down the path with connectivity to be saved by standards, but a focused effort by both the supply and demand side of the sector can prevent some of the associated pain. Read More
Tours take center stage in traveler planning, spend and experience
Opinion / Online
Tours take center stage in traveler planning, spend and experience
By Anne Failing - Arival | March 29, 2019
A research study was undertaken to determine key trends and drivers around tour takers’ needs and behavior and to identify the primary factors shaping the evolution of tours and touring. Read More
VIDEO: TourRadar on raising money and thinking about a big market
News / Online
VIDEO: TourRadar on raising money and thinking about a big market
By Kevin May | March 28, 2019
TourRadar may not perhaps get quite the same level of attention as other consumer-facing players in the tours and activities sector. Read More
Airbnb counts half a billion guest arrivals, host earnings at $65B
News / Online
Airbnb counts half a billion guest arrivals, host earnings at $65B
By Jill Menze | March 27, 2019
More than 500,000 guests have stayed at Airbnb properties around the globe, the company reports, with three guests checking into listings every half-second. Read More
Activity tech provider BookingKit secures multimillion-euro round
News / Technology
Activity tech provider BookingKit secures multimillion-euro round
By Kevin May | March 26, 2019
The investment in the Germany-based company comes just over a year after its Series B round from the same backers. Read More
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