Tours & Activities

In partnership with

PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

News / Distribution

OYO enters experiences space with “OYO Near You”

By Mitra Sorrells | April 23, 2019

OYO will offer activities such as comedy shows, wine tastings and live music at some of its OYO Townhouse properties in India. Read More

Phocuswright Europe 2019 preview Lax Poojary

Interview / Online

In the green room at Phocuswright Europe with... Lax Poojary

By PhocusWire | April 22, 2019

In a series of interviews with executives participating at the event in Amsterdam in May, PhocusWire finds out what makes them tick... Next up: Touring Bird (Area 120 - Google) co-founder and CEO Lax... Read More

From Our Partners / Distribution

How to deepen the relationship between tour and attraction suppliers and distributors

By Melanie Ryan Meador - Redeam | April 18, 2019

Distributors can make great business partners, but they’re also keen to make the most money off suppliers as possible… or as much as you will let them. Read More

From Our Partners / Technology

Retailing for hoteliers: What it is and what you need to do

By Diane Merlino | April 17, 2019

From selling guest rooms and hotel services differently to monetizing under-utilized spaces and partnering with local businesses on experiences, a new model of retailing is slowly taking hold in the... Read More

Phocuswright Europe 2019 preview Alessandro Petazzi

Interview / Online

In the green room at Phocuswright Europe with... Alessandro Petazzi

By PhocusWire | April 12, 2019

In a series of interviews with executives participating at the event in Amsterdam in May, PhocusWire finds out what makes them tick... Next up: Musement founder and CEO Alessandro Petazzi. Read More

Opinion / Online

Marketing buzzwords are powerful ... if you know the customer

By Matt Walker - LikeWhere | April 10, 2019

"Local," "experience," "platform," "storytelling" - many words in travel marketing are ceasing to communicate value both internally and to the customer. Read More

News / Startups

Klook boosts Series D with an additional $225M in funding

By Linda Fox | April 9, 2019

Tours and activities platform Klook has added $225 million to its Series D, bringing its funding total for the round to $425 million. Read More

News / Online

Lonely Planet acquires TRILL to make its visual content bookable

By Jill Menze | April 3, 2019

Lonely Planet will use TRILL's technology, which turns Instagram posts into bookable experiences, to cultivate a community of influencers. Read More

News / Online

Google is at a crossroads with its ambitions in travel

By PhocusWire | April 3, 2019

The decisions around Google's strategy in travel will perhaps be made mainly by the company itself, despite the concerns of those that help fund its operations in the industry. Read More

News / Technology

VIDEO: Bringing an immersive experience to destination activities

By Kevin May | April 2, 2019

Similar to advances in the movie industry in recent decades, technology can give visitors a new way to experience a destination. Read More

News / Technology

Amadeus says traveler needs are ripe for innovation

By Linda Fox | April 2, 2019

Amadeus Ventures is focusing on the traveler experience in the hope that innovation can improve the journey for passengers, guests and others. Read More

Opinion / Technology

How smaller travel brands can ride the personalization wave

By Matt Langie - Adara | April 2, 2019

Personalization is great for a global airline, or even a regional cruise line. For most smaller travel brands, even regular personalization can seem out of reach. Read More

Opinion / Technology

It's time to decide - standardize technology in activities, or not?

By Stephen Joyce - Rezgo | April 1, 2019

The sector is perhaps too far down the path with connectivity to be saved by standards, but a focused effort by both the supply and demand side of the sector can prevent some of the associated pain. Read More

Opinion / Online

Tours take center stage in traveler planning, spend and experience

By Anne Failing - Arival | March 29, 2019

A research study was undertaken to determine key trends and drivers around tour takers’ needs and behavior and to identify the primary factors shaping the evolution of tours and touring. Read More