Tours & Activities

In partnership with

PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

Interview / Online

Sounding Off: Reviews should be about quality, not quantity

By PhocusWire | October 18, 2019

The narrative around reviews has completely changed. It's no longer about volume but relevancy - something that is much harder to do. Read More

Interview / Startups

In the green room at Phocuswright with... Erik Blachford

By PhocusWire | October 15, 2019

In a series of interviews with executives participating in the event in Florida in November, PhocusWire finds out what makes them tick. Today it's the turn of Erik Blachford. Read More

News / Startups

Southeast Asia, part 2: Investors, entrepreneurs look to specialized solutions in complex region

By Mitra Sorrells | October 14, 2019

For the second piece in our series on Southeast Asia we hear from some of the region's most active investors and entrepreneurs. Read More

News / Startups

Malaysia's Zouba wants to become a meta-book marketplace for destination products

By Yeoh Siew Hoon - WebInTravel | October 10, 2019

Malaysia-based GoQuo is launching Zouba, a “meta-book marketplace” for destination products. Read More

From Our Partners / Online

What billions of GDS data signals tell us about traveler booking behavior

By Robert Brown - Travelport | October 7, 2019

The report investigates the six dominant traveler personas that make up global travel bookings – solo travelers, families, business travelers, couples, weekenders, and groups. Read More

News / Online

VIDEO: Smartvel talks local content, digital experiences and funding

By Linda Fox | October 7, 2019

PhocusWire discussed dynamic destination content with Smartvel CEO Iñigo Valenzuela at the World Aviation Festival 2019. Read More

Interview / Technology

Sounding Off: It shouldn't be all about the OTAs (but it inevitably will be)

By PhocusWire | October 4, 2019

OTAs are playing a complicated game of strategic, corporate chess that has an impact on every part of a sector, be it tours and activities, hotels or something else. Read More

From Our Partners / Online

REPORT: Building lifetime value in travel through travel recommendations

By Marisa Garcia - PhocusWire | October 3, 2019

We explore the power of personal recommendations in the travel sector, as well as the best way to convert travelers to brand advocates and how to best use tools like NPS to drive new customer... Read More

News / Online

TripAdvisor axes tickets to whale and dolphin parks

By Kevin May | October 2, 2019

TripAdvisor says attractions currently on sale on the site and subsidiary Viator that are found to breach the new rules will be removed over the next few months. Read More

Opinion / Technology

Consolidation to come in technology for tours and activities

By Douglas Quinby - Arival | October 2, 2019

Scores of overlooked companies are laying the essential plumbing to wire up travel’s third-largest and most fragmented sector. Read More

News / Online

Airbnb says it will IPO in 2020

By Kevin May | September 19, 2019

A listing of Airbnb on the public markets will, following those for Uber and Lyft during 2019, be one of the most eagerly awaited IPOs in the travel industry in years. Read More

News / Online

Sojern launches co-op marketing program for DMOs and local businesses

By Mitra Sorrells | September 19, 2019

Sojern's new Digital Co-Op Program is intended to help DMOs create campaigns in collaboration with local hotels and attractions. Read More

News / Online

VIDEO: Air New Zealand on using a destination to ride the marketing wave

By Kevin May | September 19, 2019

The airline has worked with national tourism groups, movie producers and actors to put New Zealand's recent role as a hub for film making at the center of its marketing. Read More

Opinion / Online

What’s good for millennial travelers is good for all generations

By Matt Walker - LikeWhere | September 18, 2019

The soft boundary lines have come in this not-so-exact science of generation naming and these parameters no longer circumscribe the soundest foundation on which to base travel's marketing efforts. Read More