Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

News / Online

Beyond “vanity metrics”: Why travel marketers need to diversify influencer campaigns

By Jill Menze | July 16, 2020

Diversity in travel influencer marketing has been a problem since the beginning. Here's how brands can fix it. Read More

News / Startups

Questo adds €300,000 in funding to expand self-guided tours

By Linda Fox | July 7, 2020

Romania-based Questo wants to offer tours in 100 cities by the end of 2020. Read More

News / Technology

VIDEO: New Reality With... Andrea Kates of Futureproofing:Next

By PhocusWire | July 6, 2020

The next guest on the New Reality With... series is Andrea Kates, managing director at Futureproofing: Next, a U.S.-based community for corporate innovation. Read More

News / Startups

VIDEO: New Reality With... Jamie Wong and Erik Blachford of Narrative Fund

By PhocusWire | July 3, 2020

The next guests on the New Reality With... series are Jamie Wong and Erik Blachford, partners at Narrative Fund, a U.S.-based early stage investment fund in consumer technology companies. Read More

Opinion / Technology

Can virtual reality help tourism destinations recover from COVID-19?

By Dr. Natasha Moorhouse - Manchester Metropolitan University | July 2, 2020

People may need extra encouragement to travel again, and one promising way to do this is through novel immersive technology experiences. Read More

News / Startups

How one startup used the downtime to improve life for travel buyers and suppliers

By Linda Fox | June 29, 2020

The team at vintage car tour company Nowaday has spent the downtime created by COVID-19 to build an online workplace for travel buyers and suppliers. Read More

From Our Partners / Online

How travel brands can communicate, establish trust and build loyalty in a crisis

By Kevin May | June 29, 2020

PhocusWire spoke to Salesforce about how the company helped many of its customers through the COVID-19 outbreak and what lessons should be noted by those looking to be better prepared for disruption of... Read More

From Our Partners / Online

Paving the road ahead for activities in the new normal of travel

By Eric Gnock Fah - Klook | June 29, 2020

In order to capture growth in this current climate, businesses need to be opportunistic, agile and innovative, and partner-centric. Read More

News / Online

Tripadvisor quietly tests consumer-to-travel agent service Reco

By Kevin May | June 26, 2020

The service works on both desktop and via a smartphone app for Apple devices, giving travelers access to a portfolio of agents for a $199 fee each time. Read More

News / Online

InPhocus, episode 15 - Racial diversity should be the challenge we accept and win

By PhocusWire | June 26, 2020

We speak to Jamie-Lee Abtar, executive director of U.K.-based BAME Women In Travel, to learn more about the organization and what new steps brands should be considering. Read More

News / Technology

Lonely Planet selected as a guide provider to new Apple Maps

By Kevin May | June 23, 2020

Apple’s latest iPhone software update includes adding travel guides to the Apple Maps platform. Read More

Opinion / Online

For travel, Google’s ad credit program is a joke

By Douglas Quinby - Arival | June 23, 2020

The impact of Google's coronavirus-led relief package for operators of tours, activities and attractions is laughable, yet completely unfunny. Read More

Interview / Online

How I Got Here, episode 29 - Rod Cuthbert of Viator

By PhocusWire | June 18, 2020

Mozio's David Litwak and Kevin May from PhocusWire talk with Rod Cuthbert, the pioneer of online bookings for tours and activities through the creation of Viator, a company he co-founded in the... Read More