Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

GetYourGuide claims it invested in the future to save the present
News / Online
GetYourGuide claims it invested in the future to save the present
By Linda Fox | September 28, 2020
While many companies will have spent the past six months somewhere between firefighting or going into hibernation, GetYourGuide decided to continue investing in its strategy. Read More
How travel marketers can reboot and find their audiences
Opinion / Online
How travel marketers can reboot and find their audiences
By Mike Skladony - Semcasting | September 25, 2020
In order to figure out who’s in the market to travel at this moment and where they’re likely to go, marketers will have to shift focus to the top of the funnel, where audience development capabilities... Read More
klook-live-interactive-content
News / Online
Klook launches Klook Live interactive mobile content tool
By Kevin May | September 24, 2020
Klook Live works by pushing a livestream of content to users on a mobile device, giving them the chance to interact directly with brands, redeem promotion codes and book a product immediately. Read More
How I Got Here, episode 43 - Varun Khona of Headout
Interview / Online
How I Got Here, episode 43 - Varun Khona of Headout
By PhocusWire | September 24, 2020
The Headout story is a classic startup tale involving hard times in New York City and an appearance on a TV reality show. Varun Khona tells it to PhocusWire's Kevin May and David Litwak of Mozio. Read More
WEBINAR REPLAY: How NBCUniversal powers individual experiences with people-based data
News / Technology
WEBINAR REPLAY: How NBCUniversal powers individual experiences with people-based data
By PhocusWire | September 22, 2020
In this new climate, people-based marketing is no longer a “nice to have” philosophy, but rather a requirement for brands to activate meaningful and valuable experiences for individuals. Read More
Reevaluating travel risk through the lens of equality, diversity and inclusion
Opinion / Online
Reevaluating travel risk through the lens of equality, diversity and inclusion
By Rhiannon Parker - Intertek Cristal | September 22, 2020
Notably missing from the dialogue around diversity and inclusion in the travel industry is critically evaluating the way we manage travel-related risk and the lens through which it has traditionally... Read More
The travel forecast is uncertain, other than the presence of the cloud
From Our Partners / Distribution
The travel forecast is uncertain, other than the presence of the cloud
By George Dumitru - WBE.travel | September 21, 2020
We analyze why fixed costs when there is no revenue, or even the realistic prospect of an uplift in revenue, is kryptonite for SMEs in the travel industry. Read More
InPhocus, episode 23 - Time spent with Katz is never wasted
News / Technology
InPhocus, episode 23 - Time spent with Katz is never wasted
By PhocusWire | September 18, 2020
Jeff Katz has plenty to say about his new comrade Cory Garner but, as many will know, the Orbitz founder and former-airline exec always has a range of views on many other aspects of the industry. Read More
Identifying areas for innovation as travelers embrace their "conscience"
News / Distribution
Identifying areas for innovation as travelers embrace their "conscience"
By Linda Fox | September 15, 2020
Smart Travel Lab believes travelers now have a heightened sense of wanting to do better and travel more sustainably. Brands should take advantage of this shift. Read More
European tourism bodies plead for coordinated travel restrictions
News / Distribution
European tourism bodies plead for coordinated travel restrictions
By Linda Fox | September 9, 2020
The call follows one from the European Commission last week, which wants a coordinated approach to travel restrictions and to help the recovery of economies across Europe. Read More
BookingKit secures €5M investment to help accelerate pandemic recovery
News / Technology
BookingKit secures €5M investment to help accelerate pandemic recovery
By Kevin May | September 9, 2020
The activity platform enlisted the financial support of Intermedia Vermögensverwaltung, Müller Medien, High-Tech Gründerfonds (HTGF), business angel Robert Kabs and another business angel with the... Read More
As fewer people fly, destination marketing becomes a domestic game
Opinion / Technology
As fewer people fly, destination marketing becomes a domestic game
By Bill Obreiter - ADARA | September 8, 2020
For destination marketers, it’s critical to understand how to navigate this new world, where fewer people will be flying.  Read More
VIDEO: OCUS - Summit pitch at Phocuswright Europe 2020
Interview / Technology
VIDEO: OCUS - Summit pitch at Phocuswright Europe 2020
By PhocusWire | September 5, 2020
OCUS offers brands a complete photography solution anytime, anywhere in the world to drive engagement and boost revenue - all while scaling your business. Read More
How attractions can use AI to boost local tourism
Opinion / Technology
How attractions can use AI to boost local tourism
By Don White - Satisfi Labs | September 4, 2020
Here's how three areas of the local tourism experience will be impacted by technology optimized for the COVID-19 world. Read More
Phocuswright Europe 2020 preview: Out of Office with... Sarah Wan
Interview / Online
Phocuswright Europe 2020 preview: Out of Office with... Sarah Wan
By PhocusWire | September 3, 2020
In a series of interviews with executives participating in the online event in September, PhocusWire finds out what they have learned from the COVID-19 crisis. Read More
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