Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

Hot 25 Travel Startups for 2024: Direx
Interview / Startups
Hot 25 Travel Startups for 2024: Direx
By PhocusWire | November 14, 2023
Direx is an all-in-one, cloud-based business management solution specifically designed for tourism and hospitality business owners in Africa. Read More
Hot 25 Travel Startups for 2024: Greether
Interview / Startups
Hot 25 Travel Startups for 2024: Greether
By PhocusWire | November 14, 2023
Greether is a marketplace for female travelers to book verified local women greeters wherever they travel, who then personalize travel experiences based on the travelers' interests.  Read More
Hot 25 Travel Startups for 2024: Jerne
Interview / Startups
Hot 25 Travel Startups for 2024: Jerne
By PhocusWire | November 14, 2023
Jerne helps creators and experience providers navigate their commercial agreements, control and monetize their user generated content assets and track affiliate sales and marketing ROI. Read More
Hot 25 Travel Startups for 2024: Turneo
Interview / Startups
Hot 25 Travel Startups for 2024: Turneo
By PhocusWire | November 14, 2023
Turneo is an e-commerce platform for hotels and other travel brands that want to offer experiences to their guests.  Read More
Hot 25 Travel Startups for 2024: Unravel
Interview / Startups
Hot 25 Travel Startups for 2024: Unravel
By PhocusWire | November 14, 2023
Unravel is a shoppable video feed of the world's most instagrammable experiences - an “embedded travel” platform that combines the serendipitous discovery of TikTok with the utility of Expedia.  Read More
How influencer content is reaping rewards for travel companies
News / Online
How influencer content is reaping rewards for travel companies
By Linda Fox | November 10, 2023
A study from Jerne, a platform connecting creators with experience providers, shows the results of a hosted influencer visit in terms of post engagement from fans and followers. Read More
Improve bookings with personalization: 3 strategies to try
From Our Partners / Online
Improve bookings with personalization: 3 strategies to try
By Amelia Woolard - Bloomreach | November 8, 2023
Travel businesses need to leverage automation and data in order to gain a deeper understanding of their customers and their travel preferences and then can use this information to create personalized... Read More
Tripadvisor Q3 revenue up across all segments, most sharply for Viator
News / Online
Tripadvisor Q3 revenue up across all segments, most sharply for Viator
By Mitra Sorrells | November 6, 2023
Tripadvisor's total revenue in the third quarter of this year was $533 million, up 16% year over year, with nearly half of that revenue coming from Viator. Read More
Google Maps: A new direct channel for tour operators and activities
Opinion / Online
Google Maps: A new direct channel for tour operators and activities
By Brennen Bliss – Propellic | November 6, 2023
Google Maps has been evolving to serve travelers and travel brands over the past few years, and its newest major update could lead to increased direct bookings for tour operators and activities. Read More
Expedia’s Kern: Focus is now on faster growth fueled by years of tech work
News / Online
Expedia’s Kern: Focus is now on faster growth fueled by years of tech work
By Mitra Sorrells | November 2, 2023
Expedia Group posted record revenue and profitability in the third quarter of this year and reiterated full year guidance of double-digit topline growth with margin expansion.   Read More
Thailand OTA Traveligo gets $25M, rebrands to Gother
News / Online
Thailand OTA Traveligo gets $25M, rebrands to Gother
By Yeoh Siew Hoon - WiT | November 1, 2023
As part of its rebranding and expansion, Traveligo will partner with TakeMeTour, an online marketplace for tours and activities in Thailand. Read More
Video: Karin Aaron on developing the Green Book Experience for cultural tourism
News / Online
Video: Karin Aaron on developing the Green Book Experience for cultural tourism
By PhocusWire | October 26, 2023
Aaron is preparing to launch a digital directory and booking platform for historic, heritage and cultural sites around the United States. Read More
Rail Europe, KKday join forces to promote sustainable rail travel
News / Distribution
Rail Europe, KKday join forces to promote sustainable rail travel
By Derek Catron | October 26, 2023
 Taiwan-basedKKday said it has seen a 60% increase in sales of European travel products this year over the same period in 2019. Read More
Tripadvisor launches new AI travel planning features
News / Online
Tripadvisor launches new AI travel planning features
By Morgan Hines | October 24, 2023
Tripadvisor is rolling out AI-generated hotel reviews for some oft-reviewed locations. Read More
Flash Pack adventure travel raises $6.2M to boost U.S. expansion
News / Startups
Flash Pack adventure travel raises $6.2M to boost U.S. expansion
By Derek Catron | October 23, 2023
Flash Pack hopes to triple its employee count in the U.S., the company’s fastest-growing market, accounting for 60% of its total trip sales.   Read More
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