Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

Tripadvisor considers potential sale that would take it private
News / Online
Tripadvisor considers potential sale that would take it private
By Derek Catron | February 12, 2024
Tripadvisor has formed a special committee and retained an advisor to consider potential deal proposals. Read More
Holdbar gets backing from Brent Hoberman for experience management tech
News / Startups
Holdbar gets backing from Brent Hoberman for experience management tech
By Linda Fox | February 9, 2024
Denmark-based Holdbar, which launched last year, has developed software enabling experience providers to create, promote and sell activities. Read More
Let’s not love our favorite destinations to death!
Opinion / Online
Let’s not love our favorite destinations to death!
By Gaurav Bhatnagar - TBO.com | February 8, 2024
TBO.com co-founder Gaurav Bhatnagar says the travel industry needs to stop pointing fingers at governments and tourism boards and instead take responsibility - and action - to reduce overtourism. Read More
Travel early adopters share lessons after year with generative AI
News / Technology
Travel early adopters share lessons after year with generative AI
By Derek Catron | February 7, 2024
PhocusWire is checking in with some of travel's early adopters in using generative artificial intelligence, beginning with three startups, to find out what they have learned from their first year of... Read More
Trip.com Group creates travel app for Apple Vision Pro
News / Technology
Trip.com Group creates travel app for Apple Vision Pro
By Morgan Hines | February 5, 2024
Trip.com Group's Trip.Vision app is intended to bring realistic destination experiences to users at home - enabling them to to virtually explore places including Antarctica, the Maldives, Mount Everest... Read More
Assessing the effectiveness of influencer marketing in travel
News / Online
Assessing the effectiveness of influencer marketing in travel
By Morgan Hines | February 1, 2024
Windstar Cruises is the latest company to bolster its influencer marketing strategy, recently announcing a partnership with Jerne, which helps to facilitate connections with influencers. Read More
AirAsia taps into event trend with new global event ticketing platform
News / Technology
AirAsia taps into event trend with new global event ticketing platform
By Mitra Sorrells | January 29, 2024
Capitalizing on the “Taylor Swift effect,” AirAsia will now offer event ticket booking along with all the necessary travel options on its app.   Read More
InteleTravel acquires global events agency MGME
News / Online
InteleTravel acquires global events agency MGME
By Derek Catron | January 24, 2024
The deal comes less than a year after InteleTravel acquired corporate travel alliance Hickory Global Partners; the company seeks to leverage its shared resources.   Read More
Gen Z, millennials continue to seek inspiration from social platforms
News / Online
Gen Z, millennials continue to seek inspiration from social platforms
By Linda Fox | January 24, 2024
Instagram and YouTube are the top sources of inspiration for millennials and Gen Z, according to research from Klook. Read More
Visit Group lands €100M strategic investment from PSG
News / Technology
Visit Group lands €100M strategic investment from PSG
By Derek Catron | January 23, 2024
The investment gives PSG a majority stake in Visit Group, which looks to use it to accelerate growth across the Nordic region. Read More
TourRadar, Kimkim on shifts and opportunities in multi-day trips
News / Online
TourRadar, Kimkim on shifts and opportunities in multi-day trips
By Mitra Sorrells | January 23, 2024
In a discussion in the PhocusWire studio, TourRadar chief marketing officer Christian Wolters and Kimkim founder Joost Schreve discussed their marketing strategies, sustainability efforts and how they... Read More
5 truths for travel marketers: 2024 update
Opinion / Technology
5 truths for travel marketers: 2024 update
By Jared Alster - Dune7 | January 23, 2024
Generative AI is both friend and foe for travel marketers, and Google remains the dominant search player. Read on as Dune7's Jared Alster updates on the travel marketing truths he laid down in 2023. Read More
Staying awake for “night tourism” in Northeast Asia
News / Online
Staying awake for “night tourism” in Northeast Asia
By Phocuswright Research | January 22, 2024
Destinations seeking to boost leisure spending at night is one of three trends Phocuswright has identified in the Northeast Asia travel market. Read More
Travel investors on the funding dynamics in 2024
News / Startups
Travel investors on the funding dynamics in 2024
By Linda Fox | January 22, 2024
Travel investors Derive Ventures and Inovia share insight on the funding landscape for 2024 with additional perspective from travel startups. Read More
How travel and financial institutions are tapping into the experiences trend
News / Technology
How travel and financial institutions are tapping into the experiences trend
By Linda Fox | January 17, 2024
Senior executives from Capital One, Choice and Hilton share perspectives on providing consumers with the experiences they want and how technology is increasingly playing a role. Read More
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