Tourist Organization

Interview / Online

VIDEO: Road.Travel - Launch pitch at Phocuswright Europe 2021

By PhocusWire | July 14, 2021

Establishing a new industry standard for car travels with curated routes and connecting travel destinations to in-car experiences. Read More

Interview / Technology

VIDEO: The Data Appeal Company - Launch pitch at Phocuswright Europe 2021

By PhocusWire | July 8, 2021

The company's Data Appeal Studio is a data-driven destination analysis platform based on location and experience intelligence. Read More

Opinion / Online

The new rules for acquisition, experience and loyalty in travel

By Ericka Podesta McCoy - Resonate | July 2, 2021

As brands navigate which consumers are likely to book a quick overnight over versus who’s itching to jump on a plane to cross the country, or even overseas, it will be critical to target messaging based... Read More

Opinion / Online

How to evolve destination marketing for the future of travel

By Katie Anderson and Alli Bolger - Colle McVoy | June 28, 2021

We believe COVID‐19 is allowing the travel industry to reevaluate, readjust and reimagine the definition of sustainable travel and, as a result, what that could mean for the future of destination... Read More

News / Technology

Simpleview invests in location-based marketing company Stroll

By Linda Fox | May 28, 2021

Stroll helps destinations engage with visitors in real time based on their interests. Read More

News / Online

Google, UNWTO partner to provide data and training to aid destinations in recovery

By Mitra Sorrells | May 24, 2021

The new agreement between Google and the UNWTO builds on pilot programs launched in the Middle East and Africa starting last September. Read More

News / Technology

Travel recovery and responsibility: A chance to do the right thing

By PhocusWire | May 17, 2021

With the COVID-19 pandemic putting the industry's operations on hold for over a year, some might hope that companies have used this time to think seriously about their role in climate change and other... Read More

Opinion / Technology

How to help DMOs transform travel through data and technology

By Luca Romozzi - Sojern | May 14, 2021

A modern approach to destination marketing is needed, especially in this upcoming recovery phase, combining technology and collaboration. Read More

News / Online

Trip.com Group creates new marketing hub for suppliers

By Mitra Sorrells | May 11, 2021

The "Star Hub" gives suppliers their own channel in Trip.com Group's mobile app where they can share products and promotions. Read More

News / Online

VIDEO: Capturing the social zeitgeist with Clubhouse for travel

By PhocusWire | May 5, 2021

The audio-only meeting and discussion app has only been in the market since March 2020 but has since ignited speculation ranging from it being a podcast-killer to the future of customer engagement and... Read More

News / Online

WTTC Global Summit: Clarity, certainty and collaboration keys to travel recovery

By Mitra Sorrells | April 27, 2021

More than 600 leaders from travel, tourism, government and the private sector are gathered for the World Travel and Tourism Council's Global Summit in Cancun, the organization's first in-person event... Read More

Opinion / Technology

How tourism organizations can refresh their post-pandemic data strategy

By Piyush Shrivastava - Adara | April 14, 2021

Many destination marketers have been operating in a state of waiting. Waiting for the pandemic to subside, for travel to begin in earnest and for social distancing limitations to be relaxed. Read More

Interview / Online

Sounding Off: Travelers may have other goals than doing the right thing

By PhocusWire | April 9, 2021

The best hope that anyone can have right now is that people will actually come through on the industry's desire to capitalize on pent-up demand AND do so in a way that at least illustrates signs of a... Read More

Opinion / Online

"Marketing of Care" and the future of tourism

By Michael Becker and Adam Hanft | April 5, 2021

In a post-pandemic world, Marketing of Care can help travel marketers promote destinations through a holistic approach that relies on hyper-local data as well as rational and emotional factors. Read More