Tourist Organization

From Our Partners / Technology

VIDEO: Understanding the connected trip and what it means for travel brands

By PhocusWire | January 11, 2021

We speak to Ingenico's head of travel, Eric Liebman, about the definitions, use cases and how payments is a vital thread running through all parts of the process. Read More

News / Online

Here's what happened in 2020, now be prepared for 2021

By PhocusWire | January 8, 2021

While many are eager to banish 2020 to a tightly sealed box, how the industry considers its options for the year ahead is based almost exclusively on what has come before. Read More

Opinion / Technology

How tourism organizations can stay a step ahead of competing destinations

By Freddy Friedman - travel audience | December 31, 2020

Tourism organizations can use data and AI to understand visitors and adjust campaigns as restrictions lift. Read More

News / Distribution

Tourism organizations need to rethink their success metrics in 2021

By Celine Chaussegros - Sojern | December 28, 2020

Tourism boards with limited resources can no longer rely on outdated metrics to deliver results. Read More

News / Technology

How an email to the prime minister and algorithms helped Greece bring tourists back

By Linda Fox | November 27, 2020

An unsolicited email from a data scientist to the Greek prime minister helped the country reopen to tourists. Read More

From Our Partners / Technology

Thriving in an experience economy

By Erik Tengen - Oaky | November 26, 2020

We look at how emotion affects memory, what types of experiences are most effective in inciting emotion, and the role of hotels in the system of experiences we know as tourism – a vital part of the... Read More

News / Online

Klook, Traveloka, Trip.com among redemption partners for Singapore’s S$320M tourism recovery program

By Mitra Sorrells | November 25, 2020

The programs gives every Singapore citizen age 18 and above a S$100 voucher. Read More

News / Technology

How the acceleration of digital and sustainability trends is driving innovation in travel

By Linda Fox | November 10, 2020

While the industry is in no doubt as to how bad things have been, perhaps a little light at the end of tunnel comes in the form of how companies are innovating for what things might be like going... Read More

News / Technology

Phocuswright Conference 2020 Preview: Vaccines, government changes should inspire higher recovery goals

By Kevin May | November 10, 2020

If the chaos of 2020 is swiftly put behind us, then the devastating aspects of what has happened this year (huge job losses, brands closed, etc.) will be in vain. Read More

Opinion / Technology

Big Tech is eyeing the travel industry again with autonomous vehicle push

By Alex Bainbridge - Autoura | October 20, 2020

If the OTAs don't get involved now, tourist ground transportation and vehicle-based sightseeing will be handed over to Big Tech and it won't ever come back to the OTA's collective sphere of influence on... Read More

News / Online

10 learnings from 10 months of seismic changes in the travel industry

By Yeoh Siew Hoon - WebinTravel | October 12, 2020

Travel industry executives give their views on recovery in the travel industry at WebInTravel's TravelZero.0 event. Read More

News / Online

VIDEO: To rebuild successfully and sustainably, destinations must be cautious of “empty platitudes”

By Jill Menze | October 6, 2020

Speaking during Phocuswright Europe, the Travel Foundation CEO Jeremy Sampson says destinations need to focus on action to build back sustainably from COVID-19. Read More

Opinion / Online

How travel marketers can reboot and find their audiences

By Mike Skladony - Semcasting | September 25, 2020

In order to figure out who’s in the market to travel at this moment and where they’re likely to go, marketers will have to shift focus to the top of the funnel, where audience development capabilities... Read More