Tourist Organization

Enough is enough - global travel brands make desperate plea for state help with pandemic recovery
News / Technology
Enough is enough - global travel brands make desperate plea for state help with pandemic recovery
By Kevin May | August 18, 2020
A joint letter, sent on their behalf by the WTTC today to the G7 countries and Australia, South Korea and Spain, asks governments to convene a COVID-19 global summit in a bid to "rescue the world... Read More
VIDEO: New Reality With... Rohit Talwar of Fast Future
News / Technology
VIDEO: New Reality With... Rohit Talwar of Fast Future
By PhocusWire | August 17, 2020
The next guest on the New Reality With... series is Rohit Talwar, CEO at Fast Future, one of the world's leading organizations looking at the fields of futures and foresight. Read More
Boosting customer experience comes ahead of providing pandemic information to travelers
News / Technology
Boosting customer experience comes ahead of providing pandemic information to travelers
By Kevin May | August 17, 2020
Big data and analytics also scored the highest among the 11 technology-related options for brands, both in terms of previous impact and most likely to affect the business between now and 2025. Read More
Sounding Off: Social media shouldn't sugar-coat the mid-crisis travel experience
Interview / Online
Sounding Off: Social media shouldn't sugar-coat the mid-crisis travel experience
By PhocusWire | August 7, 2020
The travel experience is going to be disruptive (health checks) or weird (everyone wearing masks) for a while so ensuring the message does not ignore those facts will be beneficial in the... Read More
mammoth-lakes-tourism-coronavirus
News / Online
My Method... Building consensus with data in uncertain times for destinations
By John Urdi - Mammoth Lakes Tourism | July 16, 2020
By relying on data in decision-making, some destinations are able to quickly pivot based on the needs of communities and build consensus around those strategic changes. Read More
InPhocus, episode 17 - Destinations, it's over to you now
News / Technology
InPhocus, episode 17 - Destinations, it's over to you now
By PhocusWire | July 10, 2020
With the Destination X series now paused as the industry attempts to get back on its feet (AKA "recovery mode"), we wanted to reflect with its producer Doug Lansky on how the series had been received... Read More
andrea-kates-futureproofing-next
News / Technology
VIDEO: New Reality With... Andrea Kates of Futureproofing:Next
By PhocusWire | July 6, 2020
The next guest on the New Reality With... series is Andrea Kates, managing director at Futureproofing: Next, a U.S.-based community for corporate innovation. Read More
Can virtual reality help tourism destinations recover from COVID-19?
Opinion / Technology
Can virtual reality help tourism destinations recover from COVID-19?
By Dr. Natasha Moorhouse - Manchester Metropolitan University | July 2, 2020
People may need extra encouragement to travel again, and one promising way to do this is through novel immersive technology experiences. Read More
Restoring confidence to travel: 5 tech solutions to help customers feel safe again
From Our Partners / Online
Restoring confidence to travel: 5 tech solutions to help customers feel safe again
By Jennifer Phillips April - Smartvel | June 29, 2020
With frequent changes and no single source of information, the travel industry is in a quandary. How can it communicate the most up-to-date information with their customers and help them feel confident? Read More
Destination X - A brave new strategy for hotels and Airbnb
News / Online
Destination X - A brave new strategy for hotels and Airbnb
By PhocusWire | June 16, 2020
What if, instead of competing head-to-head, these two accommodation categories worked alongside each other to harness their strengths. Read More
destination-egypt-coronavirus
Opinion / Online
Destination marketing is not just about the recovery - it's now a long game
By Bruce Lahood - ICF Next | June 10, 2020
The traveler of the future will be more cautious and more mindful of the adventure they are about to embark upon. But this has huge implications for marketing a destination. Read More
Rebuilding demand requires every part of the travel industry to play a role
Opinion / Online
Rebuilding demand requires every part of the travel industry to play a role
By Tom O'Toole - Kellogg School of Management | June 5, 2020
The travel industry as a whole and individual companies are now turning attention to the marketing initiatives that will be most effective. How can they all collaborate and innovate here? Read More
Destination X - The toolkit needed for a new form of tourism
News / Technology
Destination X - The toolkit needed for a new form of tourism
By PhocusWire | June 2, 2020
Let's put Hyperloop, self-driving cars and drone-like helicopters aside for a moment and inspect other technologies that can help destination managers. Read More
Destination X - The new normal in tourism
News / Technology
Destination X - The new normal in tourism
By PhocusWire | May 27, 2020
Have we learned anything, or do we race back to the same mistakes that many destinations and attractions were making prior to the outbreak?  Read More
Destination X - Reopening for tourism after coronavirus
News / Technology
Destination X - Reopening for tourism after coronavirus
By PhocusWire | May 19, 2020
How to reopen for tourism after the coronavirus outbreak is tricky, with concerns around social distancing - to name just one element - added to an existing visitor strategy. Read More