Don't believe the hype - organic search is not dead after all. The reality is that search marketing and optimisation is simply evolving, especially for the travel industry.
Tnooz and RKG (Rimm Kaufman Group) came together to look at the rise of social and search as disciplines which should be considered as one, rather than left to reside in their own silos.
The 60-minute webinar covers the evolution of organic search, how to understand your audience, unravelling the mounds of data about users, theories around content marketing and how the worlds of search and social can be combined effectively.
Panellists for this webinar:
- Ryan Gibson, EVP marketing strategy, RKG
- Sarah Kennedy Ellis, director, Sabre Labs
- Kevin May, editor and moderator, Tnooz
- Gene Quinn, producer and CEO, Tnooz
Full recording of the webinar:
And here are the slides:
NB: Google Plus guide mentioned in the webinar is available here.