For some time, the industry has been talking about the demise of search and the rise of social. These changes have made for some dynamic strategies, but this is not about one channel versus another.
The sum of search plus social is greater than the parts. Search remains the key method for customers to raise their hand and express interest in travel experiences.
It is the closest signal to a booking event. Social media is the consumer’s "digital word of mouth" that suggests to us "this is what I like", as well as suggesting other people who are like them.
These social signals combine with the search signals of intent to produce a very rich influence on not only where to find your customers, but how to develop your products to meet your customers’ needs.
But how do you harness this information to deliver more new customers? If you’re not taking a holistic view of these channels, you’re missing out on opportunities and you may not be making the most of your programs.
Join Tnooz and RKG (Rimm Kaufman Group) to learn how to drive your consumer acquisition program through search and social.
RKG, a recognized leader in PPC, SEO and data-driven online marketing solutions, shares ideas on how travel advertisers can better integrate efforts to boost top and bottom lines.
We will discuss strategies you can implement for smart approaches to understanding the context of your customers, whether they’re booking a trip at home or doing research on the go.
Panelists for this FREE webinar are:
- Ryan Gibson, EVP marketing strategy, RKG
- Sarah Kennedy Ellis, director, Sabre Labs
- Kevin May, editor and moderator, Tnooz
- Gene Quinn, producer and CEO, Tnooz
Attendees will be able to interact live throughout the event using the webinar’s chat facilities.
This FREE 60-minute webinar takes place on Tuesday 27 August 2013 (ALL TIMES LOCAL):
- 11am US Eastern time
- 4pm UK time
- 5pm Central Europe time
You can reserve your FREE seat at this webinar HERE
The webinar is powered by GoToMeeting. System requirements: Windows7, Vista, XP or 2003 (PC users) or Mac OS X 10.4.11 Tiger or newer (Mac users).
We will record the webinar and publish on Tnooz following the event for those who cannot attend live.
Space is limited. Register for FREE now!
NB: Social search image via Shutterstock.