MARKETING: Any brand with half a brain cell will know that email marketing is still, despite the rise of social media, one of the most important and fruitful methods of communicative with customers. But, after more than 20 years email marketing being a discipline for countless brands, many are still not making the best use of it. Read more on Getvero.
When it comes right down to it, email marketing is all about getting the basics right.
Yes, you need to segment your lists, first of all.
And, yes, you should upgrade your transactional emails but every email marketer also needs to invest time in big picture strategies like positioning, voice, value and conversion optimization.
But what are many of the other techniques to sharpen up even the most basic email marketing campaign.
Read more on Getvero
NB:Email marketing image via Shutterstock.