Travel execs are committed to improving the end-to-end customer experience while optimizing customer service, marketing spend and wallet share - now with Big Data.
By capturing information from customer interactions and other sources, organizations can gain a 360-degree view of the customer and improve customer lifetime value.
In addition to revealing strategic insights into customer buying patterns, the 360-degree view also helps equip front-line, customer-facing employees with the right information to offer an optimal customer experience.
They are better positioned to successfully engage customers in personalized and relevant ways and to learn from past customer interactions, building a continued customer history and forging trusted relationships.
Building this view often requires going outside the organization for data to enrich existing customer loyalty and master customer reference data.
In doing so, companies can gain more customer-centric capabilities across key functional areas – marketing, sales customer service, etc.
These capabilities help enable persona-level segmentation, improved product/services launch strategies, optimized return on marketing spend, and the ability to leverage social media analytics and mobile device proliferation.
In this FREE webinar from Tnooz and IBM, attendees will learn the benefits of big data analytics including:
- Developing persona-level customer segmentation.
- Improving products/services launches.
- Optimizing return on marketing spend.
- Utilizing social media analytics.
Webinar presenters are:
- Kurt Wedgwood - information agenda consultant for travel and transportation, IBM
- Tzaras Christon - executive vice president for growth, Aginity
- Kevin May - editor and moderator, Tnooz
- Gene Quinn - CEO and producer, Tnooz
To view the full recording and the slides from the webinar, please complete the registration below:
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NB: Big Data via Shutterstock