Thought Leadership

Opinion / Distribution

Why hoteliers should consider a phased approach to a revenue rebound

By Klaus Kohlmayr - IDeaS | March 24, 2021

The sector needs a better understanding of data, insight into what is driving today’s consumer, untapped innovation, new leadership roles and the agility to keep up with demand. Read More

Opinion / Technology

Leisure travel to lead airline recovery, but demand can’t do it alone

By Aditi Mehta - PROS | March 23, 2021

Appealing to travelers will be increasingly important and a digital strategy built around customers and where, how and when they want to engage, will be the key to successfully gaining the loyalty and... Read More

Opinion / Online

First-party data: The elusive key to travel's recovery

By Tedd Evers - TripTuner | March 22, 2021

As travel resumes, brands need to adopt new tech-enabled listening techniques that don't rely on prior behavior data. Read More

Opinion / Technology

Is robotics taking over hospitality? Yes and no

By Chris Connar - Angie Hospitality | March 19, 2021

Robots and automated technology support the current evolution of hospitality, but only when they allow staff to focus on delivering exceptional guest services. Read More

Opinion / Online

Airbnb's financial performance signifies shift in traveler behavior

By Luca Zambello - Jurny | March 16, 2021

As travelers begin planning trips again, it is a good time to look at the trends driving Airbnb’s popularity and what they mean for business and leisure travel in 2021 and the years to come. Read More

Opinion / Online

Zero travel is the career opportunity travel managers have been waiting for

By Tristan Smith - Egencia | March 15, 2021

Virtual meetings are suddenly the default option. Now travel managers must drive a more strategic conversation about the purpose of travel. Read More

Opinion / Online

What do you know about travelers in the future and how to develop a customer for life?

By Tony Evans - TProfile | March 11, 2021

There are four important steps that every travel business will need to follow to deliver growth, loyalty and continued success. Read More

Opinion / Technology

Why is it taking so long for travel tech to get women to the top?

By Lisa Barker - IBS Software | March 8, 2021

We all know there is an issue, but as there is a general lack of appetite to engage in the debate - a trend that cannot continue. Read More

Opinion / Technology

What the recent TripActions investment means for the rest of us in business travel

By Jeff Berk - Tripkicks | March 3, 2021

Even if business travel doesn't return to 2019 figures, investors know it will come back – and it will be different. Read More

Opinion / Distribution

Sustainability must be a priority for business travel in 2021

By Avi Meir - TravelPerk | March 2, 2021

Momentum built for thinking about a more sustainable level of corporate travel in the years leading up to 2020 must not stall in 2021. Read More

Opinion / Technology

How Big Data can drive hotel value and loyalty

By Laurent Idrac - Hapi | March 1, 2021

Hotels may know about their guests pre‐stay and post‐stay, but they’re often missing out on the most important part of the journey: personalizing the experience while on property. Read More

Opinion / Online

Collaboration: the key word for responsible recovery in vacation rentals

By Kevin Locraft - Expedia Group | February 25, 2021

To spur and sustain widespread economic recovery in the vacation rental sector, cities, platforms and vacation rental owners and managers must collaborate on effective public... Read More

Opinion / Online

Lifting the canvas off experience tourism

By Finán O’Donoghue - Campsited | February 24, 2021

In the last year the camping industry has seen an extraordinary increase in demand. Bookings have risen by 540%, which, to coin a much used phrase, is unprecedented. Read More

Opinion / Online

Travel brands need to recognize Black travelers all year long - not just during Black History Month

By Greg DeShields - Tourism Diversity Matters | February 23, 2021

To authentically connect and build trust, travel brands must continually identify and engage with genuine opportunities to connect with the Black community. Read More

Opinion / Technology

Is hospitality ready to service the digitally savvy travel consumer?

By Max Starkov - hospitality consultant and strategist | February 16, 2021

There is a clear deficit of proper hospitality industry education in digital technology and the latest technology innovations, trends and best practices. Read More

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