Thought Leadership

Opinion / Online

How tours and activities businesses can benefit from the COVID crash

By Yiannis Maglaras - Ticknovate | May 4, 2021

What we’ve learned from past crises is that businesses adapt, and often the successful ones create a new blueprint of doing things. Read More

Opinion / Online

How testing, transparency and technology can reduce COVID risk in air travel

By Timothy O'Neil-Dunne - 777 Partners | May 3, 2021

For a safe flying environment to exist, we must stop COVID-positive transports; for now that is unrealistic, so testing on arrival must be the start. Read More

Opinion / Online

Marketing tactics to think about as travel attempts to recover

By Gilad Barash - Dstillery | April 30, 2021

It's likely that the travel audiences from a year ago no longer apply so travel marketers need to find the signals consumers are putting out. Read More

Opinion / Distribution

Under the sheets – optimize your hotel to maximize revenue

By Richard Valtr - Mews | April 27, 2021

Hotels are ignoring much of their available space by basing business on revenue per available room alone. Read More

Opinion / Online

Airbnb's brand vs. Booking.com's performance marketing – is there a playbook for recovery?

By Mario Gavira | April 26, 2021

Channels where marketing dollars are being spent is only part of the equation. How your brand stands out from the pack and connects with customers is equally, if not more, important. Read More

Opinion / Technology

Biometric digital identity must be end-to-end for air travel

By Iyad Hindiyeh - Amadeus | April 19, 2021

The pandemic has accelerated progress towards a full-automated self-service passenger journey. Read More

Opinion / Technology

Personalization will power the next era of hospitality

By Rod Jimenez - SHR | April 16, 2021

After a year of dreaming about travel, guests will return to hotels with high expectations and hoteliers can't miss the opportunity to provide exceptional guest experiences. Read More

Opinion / Technology

How tourism organizations can refresh their post-pandemic data strategy

By Piyush Shrivastava - Adara | April 14, 2021

Many destination marketers have been operating in a state of waiting. Waiting for the pandemic to subside, for travel to begin in earnest and for social distancing limitations to be relaxed. Read More

Opinion / Distribution

Will the pandemic change corporate travel technology distribution?

By Gavin Smith - Element | April 13, 2021

The major suppliers in our sector have unwittingly created an elite club of users and clients, as they have dramatically reduced their indirect sales partners to the point where they are not taking on... Read More

Opinion / Technology

Five ways airlines can boost traveler confidence as travel resumes

By Tim Underwood - xCheck | April 12, 2021

Navigating our businesses in this environment continues to be a balancing act. With these five tactics, you’ll be prepared to thrive in the year ahead. Read More

Opinion / Online

Is Google's zero-click search a threat or opportunity for hoteliers?

By Max Starkov - hospitality consultant and strategist | April 9, 2021

Google's "zero-click" reality means hoteliers need to focus on optimizing their properties' websites and using effective content marketing strategies. Read More

Opinion / Online

The data conundrum for travel marketers in 2021

By Chris Heike - Koddi | April 6, 2021

As the industry enters peak travel season, marketers are faced with a question that most are not prepared to answer: How should I account for the lack of data I gathered in 2020? Read More

Opinion / Online

"Marketing of Care" and the future of tourism

By Michael Becker and Adam Hanft | April 5, 2021

In a post-pandemic world, Marketing of Care can help travel marketers promote destinations through a holistic approach that relies on hyper-local data as well as rational and emotional factors. Read More

Opinion / Distribution

Google’s free booking links for hotels – too good to be true?

By Craig Stewart - Freetobook | March 29, 2021

Freetobook’s co-director Craig Stewart suggests property owners to take advantage on Google's recent shift in strategy and see how this one plays out. Read More