Thought Leadership

Opinion / Technology

What TikTok can teach travel brands about content discovery

By Alex Rainey - Pluto | January 27, 2022

Travel brands can emulate TikTok’s success by starting small, enriching metadata and capturing and storing the right data. Read More

Opinion / Technology

How diversity and inclusion can enhance the traveler experience

By Tonya Hempstead - American Express GBT | January 26, 2022

Diversity and inclusion should be a central consideration for TMCs when developing digital tools. Read More

Opinion / Technology

Intermodal into a better and sustainable future for the travel industry

By Nick Ashton - Dohop | January 25, 2022

The climate emergency has seen governments and organizations commit to net-zero emission targets and the transport and travel industries have a big part to play in achieving this objective. Read More

Opinion / Startups

How leaders can truly support the travel startup ecosystem

By Cara Whitehill - Unlock Advisors | January 24, 2022

These are steps travel leaders can take to turn startup enthusiasm into action. Read More

Opinion / Technology

Four trends shaping travel fintech in 2022

By Jean-Christophe Lacour and Damian Alonso - Amadeus | January 7, 2022

Amadeus payment executives offer thoughts on what to expect in the rapidly developing world of financial technology solutions for travel. Read More

Opinion / Technology

No, guests do not require human-provided services in hospitality

By Max Starkov - hospitality consultant and strategist | January 4, 2022

Max Starkov makes a case that in five years, hotels will operate with about 50% of the staff they had in 2019 – and that’s not a bad thing. Read More

Opinion / Technology

Better tech and decision-making are hotel trends to watch for in 2022

By Katherine Grass - Optii Solutions | December 20, 2021

Here are two of the big shifts these changes have catalyzed within the hospitality sector and are likely to have an impact on how hotels run in 2022. Read More

Opinion / Online

Travel marketers must focus on the new customer-first experience

By Kurt Weinsheimer - Sojern | December 14, 2021

Sojern’s chief solutions officer outlines three strategies travel marketers can use to entice consumers to book now and into the future. Read More

Opinion / Online

How rentals can prepare for and manage regulatory shifts

By Pamela Knudsen - Avalara | November 30, 2021

It's important that owners take a moment to understand new efforts to enforce marketplace legislation around lodging, lest they trip into the myriad of compliance-related potholes that are popping up... Read More

Opinion / Online

Why gambling on women in travel is a good bet

By Carrie Tayloe Keplinger - Go City | November 25, 2021

How fostering an uplifting environment for women has spurred growth for one travel company. Read More

Opinion / Technology

How lodging businesses can boost technology use to remain competitive

By Adam Harris - Cloudbeds | November 12, 2021

The smartest hotel owners and operators will emerge from the COVID-19 pandemic with new digital strategies that will prepare their businesses for the future. Read More

Opinion / Technology

How airlines can scratch the traveling itch and recoup revenues

By Mike Slone - PROS | November 11, 2021

Airlines are feeling empowered to recoup the revenues that they lost during the pandemic. But challenges remain and a major shift in the way airlines leverage technology is required. Read More

Opinion / Online

Short-term rentals have become inexorable

By Tom Caton - AirDNA | November 4, 2021

The dam has broken on short-term rentals becoming an asset class with fantastic returns available to all. Read More

Opinion / Technology

Is the Metaverse a friend or foe to travel?

By Matthew Chapman - Vibe | November 2, 2021

We shouldn’t overlook that to a significant extent the Metaverse is already upon us. Think virtual reality video gaming, crypto currencies, immersive online shopping experiences. Read More