Thought Leadership


The data conundrum for travel marketers in 2021
The data conundrum for travel marketers in 2021
By Chris Heike - Koddi | April 6, 2021
As the industry enters peak travel season, marketers are faced with a question that most are not prepared to answer: How should I account for the lack of data I gathered in 2020? Read More
Opinion | Online
"Marketing of Care" and the future of tourism
"Marketing of Care" and the future of tourism
By Michael Becker and Adam Hanft | April 5, 2021
In a post-pandemic world, Marketing of Care can help travel marketers promote destinations through a holistic approach that relies on hyper-local data as well as rational and emotional factors. Read More
Opinion | Online
Google’s free booking links for hotels – too good to be true?
Google’s free booking links for hotels – too good to be true?
By Craig Stewart - Freetobook | March 29, 2021
Freetobook’s co-director Craig Stewart suggests property owners to take advantage on Google's recent shift in strategy and see how this one plays out.  Read More
Opinion | Distribution
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Travel recovery goes beyond planes in the sky - it requires customer empathy
By Simon Dempsey - AviLabs | March 25, 2021
Winning business is hard. Most successful companies will tell you that retaining customers is far cheaper than acquiring new ones.  Read More
Opinion | Technology
Why hoteliers should consider a phased approach to a revenue rebound
Why hoteliers should consider a phased approach to a revenue rebound
By Klaus Kohlmayr - IDeaS | March 24, 2021
The sector needs a better understanding of data, insight into what is driving today’s consumer, untapped innovation, new leadership roles and the agility to keep up with demand. Read More
Opinion | Distribution
Leisure travel to lead airline recovery, but demand can’t do it alone
Leisure travel to lead airline recovery, but demand can’t do it alone
By Aditi Mehta - PROS | March 23, 2021
Appealing to travelers will be increasingly important and a digital strategy built around customers and where, how and when they want to engage, will be the key to successfully gaining the loyalty and... Read More
Opinion | Technology
tedd-evers-oped-personalization-data
First-party data: The elusive key to travel's recovery
By Tedd Evers - TripTuner | March 22, 2021
As travel resumes, brands need to adopt new tech-enabled listening techniques that don't rely on prior behavior data.     Read More
Opinion | Online
Is robotics taking over hospitality? Yes and no
Is robotics taking over hospitality? Yes and no
By Chris Connar - Angie Hospitality | March 19, 2021
Robots and automated technology support the current evolution of hospitality, but only when they allow staff to focus on delivering exceptional guest services. Read More
Opinion | Technology
Airbnb's financial performance signifies shift in traveler behavior
Airbnb's financial performance signifies shift in traveler behavior
By Luca Zambello - Jurny | March 16, 2021
As travelers begin planning trips again, it is a good time to look at the trends driving Airbnb’s popularity and what they mean for business and leisure travel in 2021 and the years to come.  Read More
Opinion | Online
Zero travel is the career opportunity travel managers have been waiting for
Zero travel is the career opportunity travel managers have been waiting for
By Tristan Smith - Egencia | March 15, 2021
Virtual meetings are suddenly the default option. Now travel managers must drive a more strategic conversation about the purpose of travel. Read More
Opinion | Online
What do you know about travelers in the future and how to develop a customer for life?
What do you know about travelers in the future and how to develop a customer for life?
By Tony Evans - TProfile | March 11, 2021
There are four important steps that every travel business will need to follow to deliver growth, loyalty and continued success. Read More
Opinion | Online
Why is it taking so long for travel tech to get women to the top?
Why is it taking so long for travel tech to get women to the top?
By Lisa Barker - IBS Software | March 8, 2021
We all know there is an issue, but as there is a general lack of appetite to engage in the debate - a trend that cannot continue. Read More
Opinion | Technology
What the recent TripActions investment means for the rest of us in business travel
What the recent TripActions investment means for the rest of us in business travel
By Jeff Berk - Tripkicks | March 3, 2021
Even if business travel doesn't return to 2019 figures, investors know it will come back – and it will be different. Read More
Opinion | Technology
business-travel-sustainability
Sustainability must be a priority for business travel in 2021
By Avi Meir - TravelPerk | March 2, 2021
Momentum built for thinking about a more sustainable level of corporate travel in the years leading up to 2020 must not stall in 2021. Read More
Opinion | Distribution
How Big Data can drive hotel value and loyalty
How Big Data can drive hotel value and loyalty
By Laurent Idrac - Hapi | March 1, 2021
Hotels may know about their guests pre‐stay and post‐stay, but they’re often missing out on the most important part of the journey: personalizing the experience while on property. Read More
Opinion | Technology
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