Thought Leadership

Opinion / Online

Possible futures for a post-pandemic travel industry, part 4

By Mario Gavira | May 29, 2020

Post-crisis tourism will have certain similarities to society 200 years before: a two-tier world where only the upper classes were able to travel internationally to experience new places firsthand. Many... Read More

Opinion / Online

Possible futures for a post-pandemic travel industry, part 3

By Mario Gavira | May 26, 2020

This scenario sketches a fundamentally different outcome to the previous scenarios: the virus proves to be more resilient than expected and the discovery and mass production of an effective vaccine only... Read More

Opinion / Technology

Consider what happens after the crisis is over (and use it to your advantage)

By Gavin Smith - Element | May 25, 2020

How you can make the business and your people work better, because when this situation is over, and it will be over, people will start travelling again. Read More

Opinion / Technology

How to use communications to rebuild confidence, get passengers back on planes

By Nick Key - 15Below | May 25, 2020

Passengers must be willing and able to navigate new regulations and legislation, plus understand and accept new cabin configurations, onboard safety procedures and immigration controls. Read More

Opinion / Online

What to know about travel marketing across generations post-COVID-19

By Ann Fishman - Generational Targeted Marketing | May 22, 2020

Here's how travel providers can make adjustments to accommodate the future needs and proclivities of distinct generations of American travelers. Read More

Opinion / Online

Possible futures for a post-pandemic travel industry, part 2

By Mario Gavira | May 21, 2020

In this scenario the emotional and social impact the coronavirus crisis has on humanity is too deep for people to get back to the old normal, especially in terms of their travel behavior. Read More

Opinion / Distribution

Tour operators: It's time to stop fighting online travel agencies

By Daniel Pino - TourOpp | May 21, 2020

TourOpp CEO Daniel Pino outlines things tour and activity suppliers should be demanding of OTAs. Read More

Opinion / Online

Skeptical travel brands will be better prepared for the day after COVID-19

By Eran Shust - Splitty | May 20, 2020

In the face of an unknown future for the travel industry, it means to doubt certain “certainties” everyone believes in and to set out to find your truth. Read More

Opinion / Online

Possible futures for a post-pandemic travel industry, part 1

By Mario Gavira | May 19, 2020

Nobody has a playbook, but there are four possible scenarios for how the travel industry will emerge once this pivotal crisis is over. Read More

Opinion

Immunity passport debate shows we need a trusted guardian for digital identities

By Andersen Cheng - Nomidio | May 18, 2020

The global response to COVID-19 has sparked intense debate about the balance between protection and privacy. Should privacy be sacrificed in order to slow transmission of the virus? Read More

Opinion / Technology

Travelers may need to prepare for a contactless, surveillance-led experience

By Simon Nowroz - Disruptive X Emergent | May 15, 2020

While we can’t conclude exactly what the future may hold, we can establish an overall trajectory and an overarching narrative that we refer to as a theme. Travel's future is a very different one. Read More

Opinion / Technology

Virtual travel's time has finally come

By Tedd Evers - TripTuner | May 14, 2020

Virtual tours are no longer a nice to have - traffic and interest are on the rise now as a way of providing location interactivity. Read More

Opinion / Online

What hotels need to consider before ramping up marketing efforts

By Bill Chase - Koddi | May 14, 2020

Hotel marketers should consider timing, goals, regions and channels as they plan for post-COVID-19 recovery Read More

Opinion / Online

5 ways travel marketers should prepare for recovery

By Ashish Arya - Pinterest | May 13, 2020

Pinterest's head of travel strategy and marketing has tips on how to inspire travel once restrictions ease. Read More

News / Online

How to digitally prepare a hotel website for reopening

By Kurt Weinsheimer - Sojern | May 11, 2020

To be ready for recovery, boutique hotels can lay the groundwork to ensure their digital ecosystem is in order before opening day - and a healthy digital ecosystem starts with the hotel website. Read More

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